Product Marketing Manager

Position Summary

As the Product Marketing Manager at 100%, you will be the specialist on every technical aspect of our high-performance eyewear, goggles, gloves, and gear. Your role is to bridge the gap between product development, sales, marketing, and the end-user, ensuring that racers, enthusiasts, retailers, distributors, press, and consumers understand the performance, innovation, and competitive advantage of our products.

You will be responsible for creating compelling technical content, executing go-to-market strategies, overseeing product training, and ensuring that our messaging is clear, impactful, and engaging across all channels.

Key Responsibilities

Product Expertise & Communication

• Develop a deep technical understanding of every product, including materials, features, benefits, and competitive advantages.
• Act as the internal product expert, translating complex technical details into clear, engaging, and benefit-driven messaging.
• Work closely with athletes, designers, and product managers to extract and refine product knowledge.
• Present and explain products to sales teams, retailers, distributors, buyers, and press, ensuring they grasp key selling points.
• Conduct product training sessions for internal teams and external partners.

Marketing & Content Creation

• Direct and oversee the creation of technical product content (videos, articles, infographics, technical manuals, and web content) that appeals to consumers, racers, sales reps, retailers, and distributors.
• Develop technical sell sheets, POP displays, and in-store marketing materials tailored to different sales channels.
• Collaborate with PR and media teams to ensure product messaging is aligned and impactful across press releases, media kits, and interviews.

Sales Enablement & Go-to-Market Execution

• Build product positioning, messaging, and storytelling frameworks for each new product launch.
• Work closely with sales teams to create pitch decks, retailer guides, and sales scripts that simplify product differentiation.
• Develop distributor and dealer training programs to ensure our global partners effectively communicate product value.
• Support key retail accounts with customized product training, content, and promotional materials.

Market & Competitive Analysis

• Conduct market research to understand customer needs, industry trends, and competitive landscapes.
• Gather insights from racers, ambassadors, and customers to influence product development and marketing strategies.
• Work with the product team to ensure consumer feedback is incorporated into future designs and improvements.

Athlete & Community Engagement

• Partner with sponsored athletes and brand ambassadors to showcase product performance in real-world conditions.
• Work with the events team to provide technical product demonstrations at races, trade shows, and industry events.

Qualifications & Experience

The Ideal Candidate:

• Deep passion for sports, motorsports, MTB, and/or performance eyewear -- understands the lifestyle and technical needs of racers and athletes.
• 5+ years of experience in product marketing, technical marketing, or brand marketing, preferably in the sports, outdoor, or performance industries.
• Strong technical acumen -- can explain complex product features in a way that resonates with both hardcore racers and casual enthusiasts.
• Experience developing go-to-market strategies and leading cross-functional teams.
• Excellent presentation, public speaking, and storytelling skills -- comfortable explaining products to large groups, media, and retailers.
• Strong ability to create technical content, sales tools, and marketing materials (collaborating with design and video teams).
• Experience with trade shows, product demos, and athlete activations.
• Data-driven mindset with the ability to analyze market trends, customer feedback, and sales data.
• Strong organizational skills -- able to manage multiple product launches simultaneously.
• Familiarity with digital marketing, e-commerce, and social media trends is a plus.

Education & Technical Skills

• Bachelor’s degree in Marketing, Business, Product Management, or a related field (MBA is a plus).
• Experience with marketing automation, analytics tools, and content management systems.
• Proficiency in PowerPoint and Adobe Creative Suite is a plus.
• Ability to shoot, edit, or provide direction for technical product videos is a bonus.

What Success Looks Like

• Every sales rep, retailer, distributor, and athlete can confidently explain our products. Product launches are executed flawlessly with compelling, educational content
• Consumers clearly understand why 100% products are superior.
• Retailers and distributors are equipped with the best sales tools.
• Athletes and media showcase our products authentically and powerfully.

Physical Demands:

• Prolonged periods of sitting at a desk and working on a computer
• Must be able to lift 20 pounds, unassisted

Travel Required: 

• Yes, as needed. Up to 25% of the time. 

Company Benefits:

• Four-Day, 32-hour workweek! 
• Company covers 100% of employee health insurance premiums and contributes 50% for dependents.
• Life Insurance & Long Term Disability
• 401K with 4% Company match
• Dog friendly office
• Ergonomic workstations 
• Free on-site workouts led by personal trainer
• $200 product allowance twice per year when spring and fall lines are released
• 60% employee discount year-round

Compensation: $85,000 to $110,000 annually. Exempt role not eligible for overtime.

Please note: The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, and certifications or other professional licenses held.

100% Participates in E-Verify. We will provide the federal government with your Form I-9 information to confirm authorization to work in the U.S. We will only use E-Verify once an employee has accepted a job offer and completed Form I-9.