Marketing Specialist, Social & Community

 #LI-Hybrid

Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K, renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need

2K China is looking for a passionate Social and Community Marketing Specialist to drive local community engagement, lead local social channels, and grow our presence across all 2K titles in China. This role will focus on building awareness of the 2K brand and its titles and fostering an active community through strategic social media management and engagement initiatives.

What You’ll Do

Community Marketing

• Engage and build relationships with players across key local community platforms in China.
• Identify and develop long-term partnerships with community leaders to strengthen brand presence.
• Collaborate with 2K title leads to craft and execute an annual community strategy, ensuring alignment with key performance goals.
• Leverage data-driven insights to optimize community initiatives and improve engagement.
• Monitor community sentiment, provide real-time feedback to internal and global teams, and ensure clear, effective communication with the community.
• Facilitate community leader engagement in global and regional marketing activations.

Social Marketing

• Manage 2K China’s official local channels, including Weibo, Bilibili, Douyin, and Heybox, while continuing to expand social outreach in other social platforms.
• Develop interactive social content and collaboration opportunities with leading brands in China to enhance engagement.
• Work closely with 2K title leads to craft an annual social strategy, ensuring consistent brand exposure, supporting new product launches, and sustaining engagement for existing titles.
• Be responsible for social media agencies to ensure daily operations align with 2K’s global channel, drive localized content creation, and provide regular performance reports to title leads.
• Support title leads in driving major localized creative activations across social channels.
• Monitor and analyze social media trends, engagement metrics, and player sentiment, taking appropriate action to maintain an authentic and positive brand presence.
• Drive acquisition of social followers and be responsible for content views and engagement annual targets

What Will Make You A Great Fit

• A lifelong gamer with a strong passion for PC and console gaming; familiarity with 2K titles is a plus.
• 2+ years of experience in community management or social marketing within the gaming industry.
• Deep understanding of China’s gaming community and expertise in navigating local social media platforms.
• Strong ability to collaborate with global teams and tailor strategies for the China market.
• Data-driven mindset with hands-on experience in social listening, analytics, and reporting tools.
• Native-level proficiency in Chinese with a good grasp of social and community language.
• Business-level proficiency in English, both written and verbal.
• Adaptable and willing to support additional tasks, including creator collaborations, creative development, and PR events.
• Open to occasional travel (up to 5% of working time) as needed.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.