Inside Sales Representative

The Inside Sales Representative will focus on engaging and qualifying leads generated through online platforms (e.g., website inquiries, demo requests, test access requests) and marketing events. This role aims to nurture prospects and prepare them for handover to the Sales team. The ideal candidate is a junior sales professional who thrives in a dynamic, metrics-driven environment. Depending on the candidate proficiency the scope may extend to running the sales cycle on SME accounts

1.     Lead Qualification & Nurturing: 

·        Promptly follow up on inbound leads via email, phone, and other communication channels. 

·        Conduct initial qualification to assess prospect needs, budget, and decision-making process. 

·        Maintain accurate records of interactions in the CRM system. 

2.     Pipeline Development: 

·        Build and manage a pipeline of qualified leads through continuous follow-up. 

·        Identify opportunities to engage prospects further through tailored communication. 

3.     Collaboration with Sales: 

·        Ensure smooth handover of qualified leads to the Sales team by providing clear and accurate information. 

·        Attend regular sales team meetings to align on priorities and feedback. 

·        If the candidate is proficient with Sales the role may develop into owning the Sales cycle for smaller accounts; 

4.     Performance Metrics & Reporting: 

·        Meet defined activity-based metrics (e.g., time-to-contact SLAs, number of calls/emails made, etc.). 

·        Provide regular updates on lead qualification progress to the Sales team. 

5.     Continuous Improvement: 

·        Suggest improvements to lead handling and qualification processes. 

·        Contribute content and ideas for marketing and sales campaigns. 

KEY MEASURES & INDICATORS (main KPIs used in the role)

1.    Activity-Based Metrics: 

·        SLA to respond to inbound leads (e.g., contact made within 24 hours). 

·        Number of calls/emails made per day/week. 

2.    Quality of Work: 

·        Percentage of leads successfully qualified (meeting agreed criteria). 

·        Lead handover acceptance rate by the Sales team. 

3.    Efficiency Metrics: 

·        Average time to convert a lead to qualified status. 

·        Ratio of qualified leads to total leads handled. 

PROFILE REQUIRED

Professional Background

·       Experience: Prior telephone sales or customer service experience preferred. 

Skills & Abilities

·        Strong communication and interpersonal skills. 

·        Excellent organizational and time management abilities ability to set priorities, fulfil critical tasks in time and keep to deadlines. 

·        Results-driven with a proactive mindset. 

·        High resilience and perseverance. 

·        Team-oriented and adaptable to feedback. 

·        Able to work on own initiative and as part of a team. 

·        Entrepreneurial spirit and drive.   

·        Fluent in French or German, and English 

·        Interest and knowledge of Automotive, engineering, technology and benchmarking is a plus.