Associate Director, Professional Marketing - Eye Care, OTC

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

The Associate Director, OTC Professional Marketing, is responsible for tactical execution of the U.S. marketing initiatives for the Over-the-Counter Eye Drops. This role’s key responsibilities are to assist with the development and execution of strategic marketing plans that contribute to strong business performance and drive category leadership. Collaborating closely with internal stakeholders, field sales, trade, key accounts and customers, this person assists with product positioning, key messaging and brand strategies to drive overall performance. This person will manage various marketing programs (including media, non-personal promotion, rep delivered promotions, direct-to-physician, and professional marketing) for the franchise and will coordinate closely with sales training and trade to ensure sales effectiveness.

Main Areas of Responsibilities:

• Develop key marketing materials including digital selling tools, brochures for HCP personal, fulfilment, direct-to-physician, and non-personal promotion.
• Present, lead, and negotiate pieces through the legal, regulatory, and medical review process
• Provide brand support for national and regional congresses and society meetings.
• Partner closely with field sales team, inside sales, trade, and key accounts to drive commercial strategy.
• Coordinate the work of multiple external vendors and internal departments including marketing, strategic communications, training, market research, legal, regulatory, and compliance
• Develop effective working relationships with sales force, key physicians, brand teams and executive leadership. Stay abreast of industry trends in OTC, anterior segment, and eyecare.
• Collaborate closely with the trade team to support professional initiatives with retail customers.
• Collaborate and maintain a high level of communication with cross-functional partners
• Responsible for budget coordination and management
• Ability to travel up to 30%

Key Duties and  Responsibilities: 

• Field Sales, Trade & Customer Focus 40%
• Analytics and Budget Management 20%
• Promotional Mix 15%
• Project Management 15%

Education and Experience:

• Bachelor's degree from an accredited institution required; Master's degree from an accredited institution preferred
• Minimum 5 years of healthcare sales/marketing experience required
• 5-7 years product management experience in direct to physician marketing preferred
• Healthcare industry experience with an established track record in managing industry-based marketing functions

Essential Skills, Experience, and Competencies (includes Licenses, Credentials):

• Analytical skills
• Strong organization skills and ability to manage multiple initiatives simultaneously
• Ability to execute key strategies and initiatives
• Physician/KOL relationship experience
• Ability to work across multiple stakeholders
• Strong creative and conceptual thinking skills
• Clear communication skills, both verbal/presentation and written
• Strong interpersonal skills
• Financial/budgetary experience
• Ability to travel

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

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• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

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Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html