Director of Growth, North America

About Airalo

Alo! Airalo is the world’s first eSIM store that helps people connect in over 200+ countries and regions across the globe. We are building the next digital service that revolutionizes the telecom industry. We are a travel-tech company and an equal-opportunity environment that values and executes diversity, inclusion, and equity. Our team is spread across 50+ countries and six continents. What glues us together is our commitment to changing the way you connect.

About you

We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team. You are self-disciplined and do not require micromanagement in terms of your skillset and work ethic. You do your best to flourish as an individual every day while working hard to foster a collaborative team environment. You believe in the importance of being — and staying — authentic, honest, positive, and kind. You are a good interlocutor with clear and concise communication. You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty. You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences.

About the Role

Position: Full-time / Employee

Location: Remote-first

Benefits: Health Insurance, work-from-anywhere stipend, annual wellness & learning credits, annual all-expenses-paid company retreat in a gorgeous destination & other benefits

Airalo is looking for a talented and motivated Growth Director, North America to join our team and support our rapid growth as we expand into the North American market while building our B2B & B2B2C offerings. In this role, you will have the opportunity to be one of the first local growth leaders to join Airalo, hence defining our brand vision & local team structure moving forward. The ideal candidate should have similar experiences implementing rapid growth structures from scratch & possess a strong passion for Tech, Travel & Telecommunications. 

• Work closely with the Chief of Growth and other team members in the department
• Lead, manage, and expand Growth Marketing cross-functional teams with multiple levels of seniority & reporting lines
• Map and implement a full funnel strategy to acquire, retain & upsell/cross-sell user leads at all steps of the travel tech journey
• Guide our user acquisition strategy to maximize our current paid user acquisition channels (Search, Social, Programmatic, Display, and Video) and lead the discovery of new or untapped channels
• Own all growth lifecycle activities based on a quarterly strategy by working with our retention team on tactics, campaigns, initiatives, and improving automation to drive experiments for activation, retention & referral
• Closely collaborate with the User Experience, Brand, and Regional divisions to apply best practices to scale all blog and social content, implementing SEO and ASO strategies, to grow organic lead acquisition
• Oversee the strategy and development of our entire social media ecosystem across key English speaking markets, including creative content, community engagement, and growth
• Develop the strategy and development of our entire influencer marketing ecosystem across key global markets, including overseeing standardization processes and reporting, facilitating knowledge sharing and fostering collaboration with other regional teams
• Plan and execute lead generation campaigns across channels such as Google, Meta, TikTok, or Native Advertising Platforms
• Develop roadmaps to drive the growth of each existing & high-potential innovative channel and lead initiatives to support them
• Implement & monitor proper tracking and attribution to monitor and analyze channel performance on lead volume, cost per lead, and performance down the funnel
• Understand SEO with first-hand experience in creating keyword strategies and drawing competitive analysis identifying opportunities to capture organic traffic.

• A relevant degree with 7+ years of growth and paid marketing experience in product-led, hyper-growth & fast-paced, B2C, B2B, and/or B2B2C environments
• Effective interpersonal and communication skills, creative and pragmatic skills while collaborating with cross-functional teams & balancing competing priorities, and managing several time-sensitive projects simultaneously
• Subject matter expertise across top paid channels & strategies (ATL/BTL/TTL), including Facebook, Google, TikTok, Instagram, and Programmatic
• Hands-on expertise on the entire marketing tech stack, including CRM tools, Google Analytics, Hotjar, ad platforms, and SEO
• ‍Excellent analytical and problem-solving skills with a track record of data-driven approaches to solving complex product & business problems
• Leadership skills; experience in managing cross-functional teams with multiple levels of seniority & reporting lines across different timezones

• Experience working with internet and technology companies
• Experience working with Telco, MNOs & MNVOs
• Verbal/written fluency in additional local/regional languages

We sincerely thank all applicants in advance for submitting their interest in this opportunity. Airalo is an equal opportunity employer and values diversity, equity & inclusion. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to providing reasonable accommodations upon request for individuals with disabilities throughout our job interview process.