Media Planner - job 1 of 3

About Us:

At Signal Tru Brand, we are committed to crafting authentic brand experiences that connect businesses with their audiences through clarity, consistency, and innovation. Based in Charlotte, NC, our company supports a diverse range of clients in building strong, lasting impressions through strategic branding and operational excellence. We value professionalism, attention to detail, and a team-oriented approach that allows us to deliver exceptional results across every project.

Job Description

We are currently seeking a Media Planner to join our growing team in Charlotte, NC. The Media Planner will be responsible for developing effective media strategies and plans across traditional and digital channels. This role is ideal for someone with a strong analytical mindset, a deep understanding of media landscapes, and a passion for connecting the right message with the right audience.

Responsibilities

• Develop and implement strategic media plans that align with client objectives and budgets

• Analyze and interpret media performance data to optimize campaign results

• Collaborate with the creative and account teams to ensure cohesive campaign execution

• Negotiate with media vendors to secure optimal placement and pricing

• Monitor and report on campaign effectiveness, providing insights and recommendations

• Maintain up-to-date knowledge of media trends, technologies, and industry developments

• Manage timelines and media budgets to ensure on-time and within-budget delivery

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or related field

• 2+ years of experience in media planning, preferably in an agency setting

• Strong analytical and numerical skills

• Proficiency with media planning tools and platforms (e.g., Google Ads, Nielsen, comScore)

• Excellent written and verbal communication skills

• Ability to manage multiple projects in a fast-paced environment

• Detail-oriented with strong organizational and time management skills

Benefits

• Competitive salary ($70,000 - $76,000/year)

• Professional development and training programs

• Growth opportunities within a collaborative and creative team

• Health, dental, and vision insurance

• 401(k) with company match

• Paid time off and holidays

• Flexible working hours and hybrid work options