Email & SMS Marketer

We are seeking an experienced Email and SMS Marketing Specialist with a proven track record in creating, optimizing, and analyzing high-performing campaigns. This role will focus on execution while collaborating with the Director of Marketing to ensure alignment with broader marketing goals. The ideal candidate is technically skilled, results-oriented, and possesses a growth mindset.

Key Responsibilities

• Develop and execute email and SMS marketing campaigns using Twilio and SendGrid platforms.
• Manage list segmentation, personalization, and automation to improve audience engagement and retention.
• Track, analyze, and report on key campaign metrics (e.g., open rates, click-through rates, conversion rates) to ensure consistent improvement.
• Implement A/B testing to optimize subject lines, content, send times, and CTAs.
• Ensure compliance with Canadian and U.S. regulations, including GDPR, CAN-SPAM, and TCPA.
• Create and manage workflows for customer lifecycle stages (e.g., onboarding, re-engagement, retention).
• Work with the design and content teams to create visually appealing and high-performing email and SMS templates.
• Collaborate with the Director of Marketing to align campaign execution with overall marketing objectives.

Qualifications

• Minimum 4 years of dedicated experience in email and SMS marketing.
• Proficiency in Twilio and SendGrid platforms, with hands-on experience in building and managing campaigns.
• Deep understanding of list segmentation, automation, and personalization techniques.
• Strong analytical skills with a focus on improving KPIs and ROI.
• Knowledge of email and SMS compliance standards in Canada and the U.S.
• Familiarity with A/B testing methodologies and performance optimization.
• An experimental growth mindset, with the ability to test and iterate rapidly for results.

Preferred Skills

• Experience with CRM integration and advanced analytics tools.
• Strong attention to detail and the ability to manage multiple campaigns simultaneously.
• Exceptional communication and collaboration skills to work with cross-functional teams.

Location and Work Environment

• Remote or hybrid position; candidates must be familiar with both Canadian and U.S. markets.

• Competitive salary based on experience.
• Opportunities for growth in a dynamic, data-driven environment.
• Work alongside an international team focused on impactful projects.