Product Marketing Manager

About ApprovalMax

ApprovalMax is award-winning B2B software used by businesses around the world to create robust financial controls. It streamlines the approval process for decision makers by replacing paper and email approvals with automated workflows. ApprovalMax integrates with platforms such as Xero, QuickBooks Online and Oracle NetSuite to unlock powerful efficiencies for approvers and finance teams. The company is globally recognised and has won’ Xero App Partner of the Year’ four times since 2020 in different countries.

The role

We are looking for a Product Marketing Manager to join its expanding Marketing team. In this role, you'll report to the Head of Product Marketing and work closely with internal and external stakeholders to create and execute our Product Marketing plan for global markets. The goal is to enhance ApprovalMax's reputation as an app partner, market leader, and innovator.

As the Product Marketing Manager, you'll execute our product marketing strategy with the necessary tactics for success. Serving as the product evangelist, you'll be crucial in promoting product releases and developing campaigns for potential and existing customers. Collaboration with the Product Team is key, as you'll be tasked with driving product demand and feature adoption.

Your success hinges on attention to detail, a keen eye for quality, and the ability to articulate our product value proposition to effectively address customer problems. You'll be dedicated to monitoring marketing performance, backed by data to identify what's working and what isn't.

Responsibilities:

• Collaborating with your peers across Marketing, Product, Design, Sales, and Support in our key markets (AU, NZ, UK, US, Canada, Asia, and South Africa)

• Launching marketing campaigns to promote new product features, while working closely with the Product Team to increase feature awareness and usage

• Develop, create, and implement the Product Marketing plan to support the retention of existing customers and the acquisition of new customers – you will create and promote ApprovalMax’s existing feature set and new releases across core global markets to our subscriber base all year round

• Working with Product, and our Customer Success Team to research, to understand and develop value propositions and position our products against competitors and customer needs

• Develop product positioning, messaging that resonates with our target customer personas, and scripting for release videos

• Assess the effectiveness of our marketing programs for our products on an ongoing basis, and report back to the business on required changes.

Experience/Requirements:

• Proven experience and success in Product Marketing or Product Management

• Must have Marketing and copywriting experience – launching B2B products will be highly regarded

• A Tertiary Qualification in Marketing or Product Management

• Experience with Hubspot will be highly regarded

• Demonstrate sound product marketing strategies to optimise growth and profitability

• Great attention to detail and strong planning and execution of agreed plans

• Power user of networking tools such as LinkedIn, Twitter, YouTube and Facebook

• Exceptional ROI-tracking skills, and ability to prove what is, or isn’t working.

This role is:

• Full-time and permanent

• 100% remote.

What we offer:

• Growing international business with 10,000+ subscribers
• Regular performance-based compensation reviews
• 100% paid 20 business vacation days
• 100% paid 10 sick leave days
• Remote work, flexible hours
• Health & Wellness program - a bonus payment, which will cover 50% up to a total of 500 Euro annually of the amount spent on the following activities: medical services (except regular health insurance), fitness, sports activities (excluding sports equipment), stress management, body massage, weight management, yoga, traveling, etc.
• Reimbursement of co-working space
• Reimbursement of professional development courses
• Parental leave support.