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Conversion Rate Optimization Lead - job 2 of 2

Array is a financial innovation platform that helps digital brands, financial institutions, and fintechs get compelling consumer products to market faster. We deliver a suite of credit and identity monitoring tools, privacy protection, and a financial ads marketplace via embeddable widgets or a clean, modern API. Our white-label offerings help drive revenue and increase engagement for our customers while empowering millions of consumers to achieve their financial goals.

As a remote-first company, we’re focused on providing opportunities for high-performing individuals to have a deep impact in the fast-growing fintech space. A clear mission, a commitment to continuous improvement, and a willingness to experiment empower us to deliver the best products for our clients and users.

As the Conversion Rate Optimization Lead at Array, you will be a foundational team member, building on the backbone of our products. You will work directly with leadership to define product strategy with a sharp focus on user testing, conversion optimization, and ROI improvements. You’ll collaborate with product managers, engineers, and operational teams to build products that internal and external customers love.

This position will have an abbreviated interview process, and selected candidates will participate in a 6-week paid work trial environment as a contractor (40 hours a week). During this trial, you will act on ambiguous tasks, synthesize data, and work closely with the CEO and C-Suite. We can support 1099 or C2C for the trial period. Upon successful completion, we may extend an offer for full-time employment.

You Will:

  • Optimize the front-end experience to increase conversion rates, user engagement, and ROI.
  • Lead user testing initiatives to improve onboarding, application flows, and overall product usability.
  • Analyze user behavior and A/B test results to identify and remove barriers to conversion.
  • Drive initiatives to improve customer acquisition, organic growth, and return on spend.
  • Collaborate across teams to align business goals, user needs, and product strategy.
  • Monitor key metrics (e.g., conversion rate, CAC) and develop actionable insights to boost performance.

You Have:

  • Strong experience in conversion rate optimization, with a focus on user engagement and ROI on a product in market. 
  • Strong technical skills, including SQL, and the ability to synthesize and act on data independently.
  • Proven expertise in user testing, A/B testing, and optimizing consumer-facing experiences.
  • Demonstrated success in growing key metrics (e.g., conversion rate, monthly active users) through data-driven initiatives.
  • Experience working on B2B2C products, balancing business partner needs with end-user interactions.
  • Familiarity with product metrics like CAC and ROI, and experience improving performance without excessive reliance on paid ad spend.

Pay Transparency:
$80-$100 per hour for the trial period. 

Expected interviews: Recruiter conversation - Code Signal: Product Data Analytics Framework - Meet the Product Manager - Operating Principles Interview - CEO conversation.  

Array Offers All Full Time Employees the following Benefits and Perks (benefits start upon conversion to Full Time):

  • Full medical, dental, and vision, premiums covered at 100% for full-time employees and 70% for dependents
  • Unlimited PTO and sick leave + 14 company holidays to encourage a healthy work-life blend
  • 100% 401k match up to 4% with immediate vesting 
  • Generous and competitive parental leave for all parents
  • $1,000 desk setup subsidy to set-up your unique remote office 
  • $100/month to subsidize wifi/cell phone expenses
  • Summer Fridays (half-day Fridays) typically from late May to the end of August
  • Arrayaversary Kits for work anniversaries

Not sure if you meet the Qualifications? We know that folks tend to only apply if they check every box. If you think you have the appropriate qualifications, but don’t meet every single one, we encourage you to still apply. We’d love to hear from you.

One of our core values at Array is to care and support one another, and that’s why we strive to create an environment where everyone feels empowered to bring their best selves to work. Diversity, equity, and inclusion foster collaboration, comfort, and confidence.  We’re at our collective best when we each feel our best.

We are proud to be an equal opportunity workplace; we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

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CEO of Array
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Average salary estimate

$187200 / YEARLY (est.)
min
max
$166400K
$208000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Conversion Rate Optimization Lead, Array

At Array, we’re on a mission to redefine financial innovation, and we're looking for a passionate Conversion Rate Optimization Lead to join our remote-first team. In this role, you will be a key player in refining our suite of financial products, helping digital brands and fintechs deliver top-notch consumer products to market faster. Here, every day is an opportunity to push the boundaries of what’s possible! You'll team up closely with our leadership and cross-functional groups to dive deep into user testing, optimize the front-end experience, and enhance conversion rates and ROI. Imagine working alongside product managers and engineers to create consumer-facing tools that millions rely on while analyzing user behavior to pinpoint conversion barriers. You'll also be deeply involved in A/B testing and crafting data-driven strategies that improve customer acquisition without leaning too heavily on paid ads. We appreciate initiative and innovation, so your ideas will truly make an impact! This remote position comes with a unique chance: you'll engage in a 6-week paid work trial before possibly transitioning to a full-time role. With a competitive pay range of $80-$100 per hour during the trial phase, it’s an incredible opportunity to jumpstart your career in the fast-evolving fintech space. Here at Array, we're dedicated to fostering an inclusive environment where everyone is motivated to bring their best selves to work. Join us in our journey of continuous improvement, experimentation, and empowerment to ensure financial wellness for all.

Frequently Asked Questions (FAQs) for Conversion Rate Optimization Lead Role at Array
What responsibilities does the Conversion Rate Optimization Lead at Array have?

The Conversion Rate Optimization Lead at Array is responsible for optimizing the user experience to improve conversion rates, engagement, and ROI. This involves leading user testing initiatives to enhance onboarding and application flows, analyzing user behavior through A/B testing, collaborating across departments to align business goals, and monitoring key performance metrics. The role is pivotal to driving improvements in customer acquisition and organic growth without overly relying on paid advertising.

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What qualifications are needed for the Conversion Rate Optimization Lead role at Array?

For the Conversion Rate Optimization Lead position at Array, candidates should possess strong experience in conversion rate optimization focused on user engagement and ROI. They should have technical proficiencies, particularly in SQL, experience with user testing and optimizing consumer-facing products, and a proven track record in improving key metrics such as conversion rates and monthly active users. Familiarity with B2B2C products and product metrics like CAC and ROI is also important.

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How does the application process work for the Conversion Rate Optimization Lead at Array?

The application process for the Conversion Rate Optimization Lead at Array includes an initial conversation with a recruiter followed by the Code Signal assessment focusing on Product Data Analytics Framework, discussions with the Product Manager, an Operating Principles interview, and a final conversation with the CEO. Selected candidates will participate in a 6-week paid work trial as a contractor.

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What can candidates expect during the trial period for the Conversion Rate Optimization Lead position at Array?

During the 6-week trial period for the Conversion Rate Optimization Lead position at Array, candidates can expect a dynamic work environment where they will tackle ambiguous tasks, engage in synthesizing data, and collaborate closely with leadership to make impactful decisions. This is a unique opportunity to showcase skills in a real-world setting, potentially leading to a full-time offer based on performance.

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What are the benefits offered for the Conversion Rate Optimization Lead position at Array?

Array offers comprehensive benefits for full-time employees, which become available upon conversion from the trial. These benefits include full medical, dental, and vision coverage, unlimited PTO, a competitive 401k match, generous parental leave, and a desk setup subsidy to facilitate a productive remote work environment. Array also believes in work-life balance with initiatives like Summer Fridays.

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Common Interview Questions for Conversion Rate Optimization Lead
Can you describe your experience with conversion rate optimization?

When answering this question, detail specific projects where you successfully improved conversion rates. Highlight tools you've used, your approach to data analysis, and any notable metrics that illustrate your impact.

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How do you prioritize tasks when optimizing a website's conversion rate?

Discuss your strategy for prioritizing tasks, focusing on data-driven decision-making. Emphasize how you assess traffic, conversion points, and feedback to determine which aspects to tackle first for maximum impact.

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What methods do you use for A/B testing?

Explain your comprehensive approach to A/B testing, including hypothesis development, test design, measurement of results, and subsequent optimizations. Share examples of past tests that yielded actionable insights.

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How do you analyze user behavior for conversion optimization?

Describe the tools and analytics frameworks you use to track user behavior. Discuss your process in identifying pain points and how that information informs your optimization strategies.

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Can you give an example of a successful initiative you've led that improved conversion rates?

Share a compelling story of a specific initiative, detailing the problem, your strategy, the collaboration involved, and the quantifiable results achieved. Make sure to relate it to your role as a leader in conversion rate optimization.

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How do you ensure your optimization efforts align with business goals?

Explain how you collaborate with other teams to make sure your conversion strategies are in sync with overall business objectives. Discuss the importance of communication and aligning metrics with business performance indicators.

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What role does user feedback play in your optimization process?

Detail how you actively collect and analyze user feedback and how it influences your optimization decisions. Emphasize the importance of user-centric design in effective conversion strategies.

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What challenges have you faced in conversion rate optimization and how did you overcome them?

Identify specific challenges you've encountered, such as resistance to change from stakeholders or difficulties in interpreting data. Discuss your problem-solving approach and the results of your actions.

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How do you stay up-to-date with conversion rate optimization trends?

Share your methods for staying informed about the latest trends and tools in conversion rate optimization, such as webinars, industry blogs, and networking with peers in the field. Mention any particular resources you find valuable.

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What metrics do you consider most important when evaluating conversion success?

Discuss key performance indicators (KPIs) that you prioritize, such as conversion rates, customer acquisition cost (CAC), and return on investment (ROI). Explain why they are crucial in evaluating the success of your strategies.

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Array is a leading designer, manufacturer and distributor of custom merchandising systems and point-of-purchase displays for the world's leading retailers and consumer products manufacturers. For over 40 years, Array has been delivering innovatio...

33 jobs
MATCH
VIEW MATCH
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$166,400/yr - $208,000/yr
EMPLOYMENT TYPE
Contract, remote
DATE POSTED
January 28, 2025

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