Multi-Media Content Specialist

Find purpose in your career!  Asbury Communities is a not-for-profit aging services organization that is completely focused on doing all the good we can for those we serve.  When you join our family, you'll enjoy the personal fulfillment that comes from making a difference in someone's life each and every day. Asbury is honored to have earned certification as a Great Place to Work for seven years in a row based on associate feedback to questions related to trust, culture, and the meaning they derive from their jobs.  This position is located on site at our collaboration center in Frederick, MD.  Hybrid schedule after completing 30 days of employment (3 days in-office per week).

Salary Range: $75,000 to $85,000 annually

Asbury Communities is seeking a creative and results-driven Multi-Media Content Specialist to lead the development and execution of engaging multimedia content across our digital platforms. This role will be responsible for shaping the content strategy, managing visual and video content, driving social media engagement, and supporting overall brand messaging to strengthen Asbury’s connection with current and prospective residents and their families. Additionally, the Multi-Media Content Specialist will be responsible for organizing, implementing, and executing the annual content calendar. The ideal candidate will be proficient in digital storytelling, content creation, and have experience in managing multimedia campaigns that align with business goals. Knowledge of Tailored Mail databases will also be essential for targeted communication efforts.

Key Responsibilities:

• Content Strategy & Planning:
Develop and implement a comprehensive multimedia content strategy that aligns with Asbury’s brand vision and goals. Plan and schedule content across all digital channels, including website, social media, and email marketing.

• Content Creation:
Lead the creation of multimedia content, including but not limited to video production, photography, graphics, infographics, and animations to support campaigns and initiatives. Oversee content production from concept to completion, ensuring high-quality and on-brand output.

• Social Media Management:
Manage and grow Asbury's social media presence across platforms (Facebook, Instagram, LinkedIn, YouTube, etc.). Develop and implement creative strategies for engagement and outreach through visual and video content.

• Brand Storytelling:
Work closely with the Marketing and Sales teams to craft compelling brand stories that reflect Asbury’s mission, services, and resident experiences. Develop resident testimonials, community spotlight videos, and event highlight reels to engage audiences.

• Digital Marketing Support:
Collaborate with the digital marketing team to ensure content is optimized for SEO and aligned with paid media efforts (e.g., social media ads, email campaigns). Analyze content performance and adjust strategies based on insights.

• Project Management:
Manage content development projects, coordinating with internal teams, freelancers, and vendors. Ensure timely delivery of content assets for various campaigns and initiatives.

• Innovation & Trends:
Stay up-to-date on industry trends in multimedia content creation, emerging digital platforms, and tools to enhance content creation processes. Innovate new formats and approaches to keep content fresh and relevant.

• Skills:

• Proficient in Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator), Final Cut Pro, or similar video editing and graphic design tools.
• Strong video production and editing skills.
• Familiarity with Vimeo for video hosting and sharing.
• Knowledge of social media management tools (Hootsuite, Buffer, etc.).
• Excellent communication and storytelling skills.
• Ability to manage multiple projects and deadlines.
• Understanding of SEO best practices and digital marketing principles.
• Knowledge of Tailored Mail database for targeted communication.

• Education:
Bachelor's degree in Communications, Marketing, Digital Media, or a related field.

• Experience:
3-5 years of experience in multimedia content creation, digital marketing, or social media management. Experience in senior living, healthcare, or nonprofit sectors is a plus.

Benefits:
• Competitive salary with performance-based bonuses.
• Health, dental, and vision coverage.
• Retirement savings plan with employer matching.
• Professional development and growth opportunities.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.