Assistant Digital Marketing Manager

Aspen One is the parent company of Aspen Skiing Company, Aspen Hospitality, and Aspen Ventures. Aspen One enables the expansion of the Aspen brand and ethos globally by developing enhanced strategies and services to support growth and accelerate investment across ski, hospitality, retail, experiences, and clubs.  

Summary

The Assistant Digital Marketing Manager supports the digital marketing team executing across email, web, and app for all Aspen One brands. This position supports digital content management, website updates, marketing automation, segment management, platform administration needs, email campaigns, and seasonal turnover initiatives. This role is focused on elevating the digital customer experience to drive bookings, increase incremental spend, and optimize user journey flows. This position reports to the Director of Digital Marketing.

The budgeted salary range for this position is $58,656- $73,320. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus. 

Job Posting Deadline 

Applications for this position will be accepted until January 6, 2025. 

Essential Job Functions

• Assist in email marketing campaign creation and execution across all Aspen One Brands (Aspen Snowmass, The Little Nell, Limelight Hotels, Ajax Downtown, Aspen Ventures),
• Manage web requests intake form; assist with content updates across all Aspen One website’s on multiple platforms (Sitecore, WordPress, BentoBox, Shopify)
• Build and deploy segments within the Customer Data Platform (CDP) across digital channels, leveraging new Martech (marketing technology) capabilities to increase revenue and optimize paid media spend across Aspen One
• Collaborate with the team to implement SEO strategies and ensure content is optimized for search engines
• Submit development tickets as needed; assist in grooming maintenance backlog and testing new components post-deployment
• Assist in building out mobile communication strategy, including short message service (SMS) and app push notifications 
• Support customer journey building across all Aspen One brands
• Align with content team to enforce adherence to content strategy across digital touchpoints, including brand guidelines
• Work with creative teams to coordinate photo and video asset needs for website and app
• Work with business unite marketing teams to support Google My Business listings and optimize for search engine optimization (SEO)
• Write, edit, and proof website, email, and app content as needed
• Analyze guest behavior, demographics, and products to extract and report on actionable insights to adjust communications and strategies accordingly
• Other duties as assigned

Education & Experience Requirements

• Bachelor’s Degree with preferred emphasis in digital marketing
• 1-3 years of experience with digital marketing, ideally in travel, hospitality, or retail
• 1-3 years of experience interfacing with technology and product teams

Knowledge, Skills & Abilities

• Proficient knowledge with enterprise email or marketing automation platforms; Braze experience preferred
• Proficient knowledge with multiple content management systems; Sitecore and WordPress preferred
• Basic understanding of digital marketing principles, especially email marketing and website management
• Experience with segmentation and list building in customer relationship management (CRM) or CDP
• Ability to work collaboratively & effectively with cross-functional leaders and their teams
• Excellent interpersonal skills with a proven ability to collaborate with a team
• Excellent verbal and written communication skills

Work Environment and Physical Demands

• Ability to stand, type and sit at desk/computer for most of the work shift executing repetitive movements  
• No adverse or hazardous conditions 
• Not required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance (weight limits can vary according to position, but no more than 50) 

Job Benefits 

This position is classified as a regular full-time position eligible for the following benefits: 

Enrollment dates differ across the various programs.   

• Health, Dental and Vision Insurance Programs 
• Flexible Spending Account Programs 
• Life Insurance Programs 
• Paid Time Off Programs 
• Paid Leave Programs 
• 401(k) Savings Plan 
• Employee Ski Pass and Dependent Ski Passes  
• Other company perks 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One, Aspen Snowmass, Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.         

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.

Aspen One is an equal opportunity employer (Minority/Female/Disabled/Veteran). At Aspen One, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. Aspen One strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all.

For an overview of Aspen One Company's benefits and other compensation visit www.aspensnowmass.com/employment/benefits-and-perks

Aspen One participates in E-Verify.

E-Verify & Right to Work Poster