Virtual Events Marketing Manager

Assent is the leading solution for supply chain sustainability tailored for the world’s top-tier, sustainability-driven manufacturers. Hidden risks riddle supply chains, many of which weren't built with sustainability in mind. That's where we step in. With insights from experts, Assent is the tool manufacturers trust for comprehensive sustainability.

We are proud to announce that Assent has crossed the US$100M ARR milestone, granting us Centaur Status. This accomplishment, reached just 8 years following our Series A, makes us the first and only Certified B Corporation in North America's SaaS sustainability industry to celebrate this milestone.

Our journey from $5 million to US$100M ARR in just eight years has been marked by significant growth and achievements. With our $350 million US funding led by Vista Equity Partners, we're poised for even greater expansion and are on the lookout for outstanding team members to join our mission.

Hybrid Work Model

At Assent, we proudly embrace a remote-first work model, valuing the flexibility and autonomy it provides our team. We also acknowledge the intangible benefits of occasional in-person workdays. For team members situated within 50 kms/31 miles of our five global offices in Ottawa, Eldoret, Penang, Columbus, and Amsterdam, you can expect to come into the office at least one day a week. Similarly, those near our co-working spaces in Nairobi and Toronto are encouraged to work onsite once a month.

We are seeking a detail-oriented and innovative Virtual Events Manager to take ownership of our webinar strategy and execution. This role will manage the strategy, planning, and execution of a robust webinar program tailored to engage our distinct audiences: customers, prospects, and suppliers. The Virtual Events Manager will play a critical role in aligning webinar content and strategy with broader marketing campaigns and key regulatory announcements, ensuring that webinars drive pipeline generation, audience engagement, and brand awareness.

This role requires a combination of strategic planning and operational excellence, as well as a deep understanding of how webinars support overall marketing goals.

Key Responsibilities

1. Webinar Strategy and Calendar Management:

• Develop and maintain a comprehensive annual webinar calendar that aligns with marketing campaigns, audience needs, and regulatory announcements.
• Tailor webinar topics and content to meet the distinct interests and needs of customers, prospects, and suppliers at various stages of the customer journey.
• Utilize AI tools to enhance webinar execution, streamline operations, and scale audience engagement through data-driven insights and automated processes.

2. Webinar Execution:

• Manage end-to-end webinar production, including topic selection, speaker coordination, content creation, registration setup, live event management, and post-event follow-up.
• Ensure flawless execution of webinars by managing all technical logistics, including webinar platforms, audience engagement tools, and troubleshooting.

3. Cross-Functional Collaboration:

• Partner with Product Marketing, Regulatory SMEs, Content Marketing, and Integrated Campaigns teams to align webinar topics with marketing goals and regulatory priorities.
• Work closely with the Sales team to promote webinars and ensure they have the tools and messaging needed for effective follow-up.

4. Performance Tracking and Optimization:

• Analyze webinar performance metrics, including attendance rates, audience engagement, and lead conversion, to measure success and identify areas for improvement.
• Continuously optimize the webinar program through data-driven insights and experimentation with formats, topics, and delivery methods.

5. Audience Engagement and Experience:

• Create engaging webinar experiences by leveraging creative formats, dynamic speakers, and interactive elements.
• Ensure webinar content reflects the company’s values and mission while addressing audience pain points and interests.

We strongly value your talent, energy, and passion. It will also be valuable to Assent if you have the following qualifications: 

• Bachelor’s degree in Marketing, Events Management, Communications, or a related field.
• 5+ years of experience managing webinars or virtual events, preferably in B2B marketing.
• Proven ability to manage webinar programs that drive measurable results, including lead generation and pipeline acceleration.
• Strong technical expertise in webinar platforms (e.g., Goldcast, Zoom) and marketing automation tools (e.g., Pardot).
• Exceptional organizational and project management skills, with a track record of managing multiple projects simultaneously.
• Excellent communication and collaboration skills, with the ability to partner across teams and levels.
• Analytical mindset with the ability to translate data into actionable insights.
• Creative thinker with a passion for delivering impactful virtual experiences.
• Comfortable working in a fast-paced, dynamic environment and adapting to evolving priorities.
   

Reasonable Accommodations Statement: To perform this job successfully, an individual must be able to perform the aforementioned duties and responsibilities satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform these essential functions.

Life at Assent

Wellness: We believe that you and your family’s well being is important. As a result, we offer vacation time that increases with tenure, comprehensive benefits packages (details vary by country), life leave days and more.

Financial Benefits: It’s not all about the money – well, it’s a little about the money. We understand that financial health is important and we offer a competitive base salary, a corporate bonus program, retirement savings options and more.

Life at Assent: There is purpose beyond your work. We provide our team members with flexible work options, volunteer days and opportunities to get involved in corporate giving initiatives.

Lifelong Learning: At Assent, curiosity is not only valued but encouraged. You will receive professional development days that are available to you the day you start.

At Assent, we are committed to growing and sustaining an environment where our team members feel included, valued, and heard. Our diversity and equal opportunity practices are guided and championed by our Diversity and Inclusion Working Group and our Employee Resource Groups (ERGs).

Our commitment to diversity, equity and inclusion includes recruiting and retaining team members from diverse backgrounds and experiences, and fostering a culture of belonging where all team members are included, treated with dignity and respect, promoted on their merits, and placed in positions to contribute to business success.

If you require assistance or accommodation throughout any part of the interview and selection process, please contact [email protected] and we will be happy to help.