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Senior Software Engineer, Frontend

Attentive® is the AI-powered mobile marketing platform transforming the way brands personalize consumer engagement. Attentive enables marketers to craft tailored journeys for every subscriber, driving higher recurring revenue and maximizing campaign performance. Activating real-time data from multiple channels and advanced AI, the platform personalizes content, tone, and timing to deliver 1:1 messages that truly resonate.


With a top-rated customer success team recognized on G2, Attentive partners with marketers to provide strategic guidance and optimize SMS and email campaigns. Trusted by leading global brands like Neiman Marcus, Samsung, Wayfair, and Dyson, Attentive ensures enterprise-grade compliance and deliverability, supporting trillions of interactions across more than 70 industries. To learn more or request a demo, visit www.attentive.com or follow us on LinkedIn, X (formerly Twitter), or Instagram.


Attentive’s growth has been recognized by Deloitte’s Fast 500, Linkedin’s Top Startups and Forbes Cloud 100 all thanks to the hard work from our global employees!


About the Attentive Team

Have you ever received a text message from your favorite brand with an incredible offer? Did you know that text message marketing delivers the highest ROI of any marketing channel? And that more customers than ever prefer to connect with brands via text? That is what we do at Attentive. We empower the world’s leading brands to engage with their customers at the right moment, with the right message. Our platform powers more than 400 million messages every day, approaching 100 billion annually.


We’re building big things! Check out our tech blog here: https://tech.attentive.com/


About the Role

Our Engineering team creates innovative product experiences that power personalized marketing at massive scale. We develop cutting-edge applications and systems that process 100s of billions of messages and events per year, enabling marketers to connect effectively with hundreds of millions of consumers. Joining our team offers a high-growth career opportunity to work with some of the world’s most talented engineers in a high-performance and high-impact culture.


As a Senior Software Engineer in our Fully Automated Messaging group, you will have the opportunity to shape the future of 1:1 personalized marketing by building a high quality frontend experience for our customer-facing AI products. You will collaborate with talented engineers, product managers, and designers to create innovative applications that empower marketers to connect with consumers in meaningful ways. Your work will directly influence the delivery of billions of messages, enhancing consumer experiences and driving success for leading global brands.


What You’ll Accomplish
  • Build and enhance high-performance, user-friendly frontend applications that power our customer-facing AI products
  • Collaborate with Product and Design to create seamless experiences while maintaining code quality and avoiding tech debt
  • Take ownership of frontend scalability, reliability, and performance, ensuring fast and accessible applications
  • Proactively prevent regressions through robust testing and monitoring strategies
  • Continuously improve architecture by advocating for best practices in reusability, state management, and maintainability


Your Expertise
  • 5+ years of professional experience in frontend engineering with experience in modern frameworks like React
  • Hands-on experience with GraphQL and schema design. Bonus: experience with building CMS tech, accessibility, Node.js, REST APIs, etc.
  • A knack for understanding UX, and translating Figma designs into high-quality interfaces
  • A proven track record of building applications that maintain a high bar of quality, and experience monitoring client-facing applications with tools like Datadog RUM
  • Solid understanding of software development best practices, including code reviews, writing tests, and continuous integration
  • While you’re generally focused on the frontend, you are still curious and eager to learn about the backend, databases, distributed systems, network communication, and other full-stack technologies
  • Proven ability to collaborate effectively with cross-functional teams


Nice to Haves
  • Experience in backend software engineering focusing on backend systems
  • Proficiency in Java, Python, or Go, with a strong understanding of object-oriented programming
  • Experience building and maintaining scalable, high-performance applications
  • Experience with services-oriented architecture and distributed systems
  • Familiarity with AWS services and cloud infrastructure
  • Knowledge of databases such as DynamoDB, Postgres, or Redis
  • Experience with messaging systems or streaming platforms (e.g., Kafka, Pulsar)
  • Experience with DevOps practices and tools such as Docker and Kubernetes


What We Use
  • Our infrastructure runs primarily in Kubernetes hosted in AWS’s EKS. Infrastructure tooling includes Istio, Datadog, Terraform, CloudFlare, and Helm
  • Our backend is Java / Spring Boot microservices, built with Gradle, coupled with things like DynamoDB, Kinesis, AirFlow, Postgres, Planetscale, and Redis, hosted via AWS
  • Our frontend is built with React and TypeScript, and uses best practices like GraphQL, Storybook, Radix UI, Vite, esbuild, and Playwright
  • Our machine learning is driven by custom and open source machine learning models, lots of data and built with Python, Anyscale, Tecton, Metaflow, HuggingFace 🤗, PyTorch, TensorFlow, and Pandas


You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.


For US based applicants:

- The US base salary range for this full-time position is $170,400 - $230,000 annually + equity + benefits

- Our salary ranges are determined by role, level and location


Attentive Company Values

Default to Action - Move swiftly and with purpose

Be One Unstoppable Team - Rally as each other’s champions

Champion the Customer - Our success is defined by our customers' success

Act Like an Owner - Take responsibility for Attentive’s success


Learn more about AWAKE, Attentive’s collective of employee resource groups.


If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.


At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know. 

Average salary estimate

$200200 / YEARLY (est.)
min
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$170400K
$230000K

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Create magical conversations. DEFAULT TO ACTION - Speed is our best offense and defense -We don't wait for opportunities to come to us, we create them through our proactive mindset. -We believe in making quick decisions, executing strategies, and...

222 jobs
MATCH
VIEW MATCH
CULTURE VALUES
Passion for Exploration
Dare to be Different
Customer-Centric
Diversity of Opinions
Inclusive & Diverse
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
March 2, 2025

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