Senior Performance Marketing Specialist/Performance Marketing Lead

About BEAME Medical Technology Limited

Be@me is a rapidly expanding digital healthcare startup that is revolutionizing the cosmetic dental industry by making cosmetic dental care more affordable and accessible to everyone. We offer innovative orthodontic solutions for teeth alignment, helping customers live healthy and confident lives. With our international team of medical professionals and state-of-the-art equipment, we provide top-notch orthodontic services tailored to the individual needs of each customer.

Job Duties and Responsibilities

• Create exceptional Google Ads marketing campaigns that boost traffic, generate leads, and accelerate conversions across diverse markets.
• Perform comprehensive research on keywords, audiences, and competitors to shape effective campaign strategies.
• Set up, manage, and fine-tune search ads, PMAX, YouTube, Display, and Discovery campaigns on Google Ads.
• Focus intently on Google Ads best practices to enhance Quality Score and overall campaign effectiveness.
• Implement strategic remarketing tactics to improve conversions and address any gaps in the sales funnel.
• Ensure accurate setup and tracking of conversions for optimization purposes.
• Establish best practices for tracking to measure performance and accurately report attribution.
• Evaluate and report on campaign performance, measuring against objectives like CPA, ROAS, and other key performance indicators.
• Plan and oversee the media buying budget, effectively updating and monitoring expenses.
• Leverage Google Analytics to examine ad and website performance, pinpointing successes and opportunities for enhancement through data insights.
• Work collaboratively with both internal teams and external partners to create high-quality campaign assets.
• Demonstrate outstanding attention to detail, ensuring account cleanliness and compliance with advertising policy guidelines.
• Experience in the medical, health, and wellness sectors is a bonus.
• Knowledge of SEO practices is advantageous.

We are looking for someone with:

• At least 3-5 years of experience in performance marketing sector.
• A demonstrated history of creating successful Google Ads campaigns.
• Strong expertise in keyword research, audience targeting, and competitor analysis.
• Proficient in setting up, managing, and optimizing Google Ads campaigns across a variety of platforms.
• Knowledgeable in remarketing strategies and techniques for conversion optimization.
• Skilled in using Google Analytics to drive insights and refine marketing strategies.
• Excellent communication skills paired with a collaborative spirit.
• Capable of effectively managing budgets and achieving results through data-informed decisions.