Marketing Director

BIS Safety Software is a Canadian based software company delivering leading safety software solutions to a global community. We are looking to add a Marketing Director to our expanding team who can bring varied marketing experience and a strategic mindset to the role. 

Who We Are

Founded in 2006, BIS has developed a world-class software solution focused on client relationships and continuous innovation, and we are looking to continue our growth across North America and around the world. As a SaaS company with a strong B2B focus, we offer a collaborative and innovative environment where team members are encouraged to bring new ideas and take ownership of their roles. 

About the Role

We’re searching for a Marketing Director to play a key role in driving the visibility and success of our software in a competitive market. Not only do you understand the fundamentals of marketing but you also intuitively know what works and what doesn’t—like a great movie director with an innate sense for success. You’ll help us refine our go-to-market messaging, elevate our brand, and ensure our omnichannel marketing efforts effectively convert leads while keeping a sharp eye on design and user experience.

Want to learn more? Click to hear a conversation about this role.

This can be either a remote position, or an in-person position based out of our Sherwood Park, Alberta office if you are open to relocation. Given the nature of this role, feel free to be creative with your application.

• Omnichannel Strategy & Execution - Develop and implement integrated marketing strategies (content, digital advertising, email marketing, SEO/SEM, social media), and ensure all channels work together seamlessly to drive brand awareness and lead generation.
• Website & Conversion Optimization - Lead the development and execution of a website strategy focused on maximizing user engagement and conversions, and continuously refine site structure, content, and user journeys to generate high-quality MQLs.
• Team Leadership & Collaboration - Provide strategic guidance (~30%) while being ready to roll up your sleeves for hands-on execution (~70%). As well, mentor and develop a growing marketing team; foster a culture of creativity, collaboration, and data-driven decisions.
• Brand Positioning & Content - Translate complex technical concepts into compelling narratives that resonate with our target audiences, and ensure consistent content production and brand messaging across all channels.
• Data-Driven Optimization - Track key metrics (MQLs, SQLs, CAC, conversion rates) using HubSpot and analytics tools; refine strategies based on insights, while balancing gut intuition (just knowing what works) with measurable data to drive continual improvement.

• Excel at turning ideas into action, focusing on effective and efficient execution.
• Have at least 5 years of B2B marketing experience, ideally within a SaaS or technology environment.
• Thrive in a fast-paced, collaborative environment and can manage multiple projects simultaneously. 
• Possess a keen eye for design and brand consistency, ensuring all deliverables meet a high aesthetic standard.
• Have a proven track record of omnichannel marketing, including content creation, digital advertising, SEO/SEM, and social media.
• Can translate complex technical concepts into clear and compelling marketing messages.
• Possess excellent communication skills, both written and verbal.
• Demonstrate leadership experience or potential and are excited about assembling a strong marketing team, team leadership, collaboration, and mentoring.
• Possess strong analytical skills and familiarity with marketing automation tools (HubSpot ideally).

• Marketing education is an asset, but not required. However, real world experience is a must. 

Why join us

At BIS, we pride ourselves in being very entrepreneurial in nature. Our office is an open environment that lends itself to collaboration and organic learning. We integrate new ideas and best practices quickly when they further the development of our software and company. This flexibility is a key part of our culture and a reflection of our insightful and collaborative team.

Another key part of our culture is our purposeful avoidance of titles. We don’t use job titles as they don’t reflect the value we place on humility. And we lead with our heart, treating all our customers and team members with integrity and compassion.

We are looking for like-minded individuals who are interested in growing with us.

In addition, we also offer the following:

Comprehensive benefits package

Health spending account

Growth opportunities

 Flexible working hours

 On-the-job training

 Work-life balance

 Free on-site parking

Social committee

 Fun, open and collaborative environment

We'd love to hear from you

If this describes you, please submit a creative application that is sure to grab our attention. Submit your résumé and cover letter in confidence through this posting.

Visit our Careers Page to learn more.

We sincerely thank all applicants for their interest, however, only applicants selected for interviews will be contacted.

Job ID: #T202410-08CMG