Lead, Marketing - UK

Your mission

As our UK Marketing Partner, you’ll play a key role in shaping Bitpanda’s presence in one of our most exciting and evolving markets. From designing meaningful campaigns to nurturing impactful initiatives, you’ll take ownership of growing awareness, acquiring new users, and fostering an engaged, loyal community. Collaborating closely with the UK Country Director and cross-functional teams, you’ll bring Bitpanda’s commercial vision to life through thoughtful, well-aligned local campaigns. With your deep understanding of UK audiences and experience in customer-focused marketing, you’ll help Bitpanda connect with a wider public—making digital assets more approachable and inclusive for everyone.

What you’ll do

• Design and implement UK-specific marketing strategies across both digital and offline channels, supporting brand visibility, community growth, and customer loyalty.
• Plan, run, and analyse integrated campaigns, collaborating with teams across brand, CRM, product, and performance to ensure smooth delivery and thoughtful optimisation.
• Reflect on campaign outcomes and market feedback to share learnings and improvements with key stakeholders.
• Explore market trends and customer insights through collaborative research to enhance our positioning and guide campaign direction.
• Build strong, trusting relationships with internal teams, agencies, and partners while managing the marketing budget in a transparent and balanced way.

Who you are

• You bring relevant years of marketing experience in finance, betting, or online industries, with a solid understanding of fintech. Familiarity with crypto is a welcome bonus.
• You’ve successfully supported or led the rollout of marketing campaigns, and are confident using digital tools to reach and resonate with audiences.
• You have a reflective and detail-oriented mindset, comfortable working with data to support decision-making and growth.
• A clear and thoughtful communicator, you enjoy working with a wide range of people and keeping projects moving forward with care and structure.
• You’re highly organised and calm under pressure, with a collaborative approach to balancing priorities and seeing projects through.