Brand Management Graduate

We’re the nation’s favourite heating brand, here to warm up people’s homes, lives, and futures.

From boilers, hybrids and heat pumps to solar thermal and smart controls, we’re giving our customers plenty of choice. With cutting-edge tech and research, we’re right in the thick of the drive for a better future of home heating.

It’s not all tools and tech. People are the real heart of our company. We connect with our customers to deliver genuinely helpful support, and we care about our employees and give them enriching careers. We work hard, we work together, and we work with a cause – delivering brilliant customer support and exceptional engineering.

As an organisation of more than 1,600 employees, we also take our role in the communities we serve seriously. From giving away free heating systems for community spaces, to our charity, education, and volunteer work – we’re no strangers to rolling our sleeves up, getting stuck in, and helping out.

If that sounds like something you’d like to be a part of, we’d love to meet you.

Come and work #LikeABosch at Worcester Bosch.

Overall Purpose

This role is an integral part of the Worcester Bosch brand team, responsible for developing and delivering stand out marketing communications for a leading brand. The role will be predominantly focused on the marketing of domestic, as well as the commercial and industrial side of the business, including gas and oil boilers and controls, heat pumps and Heat Interface Units, delivering communications to heating engineers, specifiers and homeowners, as well as working with the wider team to ensure all product categories are represented at events and in merchant branches.

The role will support the Junior Brand Manager and Senior Brand Manager in delivering engaging campaigns, fantastic digital experiences and creating new content and POS materials. 

Scope of Role

• Act as brand guardian for your area and ensure consistency in messaging, tone and content. Working with the wider team to integrate messages across all touchpoints, relevant to the audience. 
• Support with the creation of a range of marketing materials, from product launch materials and case studies to digital content. Supporting the integration of activity across all channels including social media, the website, events, PR and in branch POS.
• Lead product launches from concept stage to delivery. You will work with the senior team to set the creative vision, and work with our product managers to deliver accurate and impactful materials.
• Develop ‘added value’ materials, providing our customers end-users with relevant support materials.
• Collaborate with our sales teams to ensure our sales force marketing support and wider communications are delivering against goals.
• Aid with content development, from online support videos to photography shoots.
• Develop website copy and content in line with tone of voice and messaging via the copywriter.
• Work with our internal Insight team to analyse customer data and develop targeted campaigns and promotions for key consumer segments.
• Ensure all customer facing communication meets brand guidelines and supports or enhances brand-positioning strategy.
• Manage the logistics and delivery of brand team literature.
• Ensure all content including printed literature, photography, videos, graphics etc. is produced to the highest quality, is up to date and promotes core customer facing brand/ product messages.

Key Deliverables

1. Production and delivery of quality content for use across multiple channels
2. Deliver integrated communications
3. Continual review and improvement of the website to deliver key messaging in TOV
4. Development of a suite of printed materials.

    

• Marketing qualifications/experience, including university degree
• Highly organised, attention to detail and work well under pressure
• Passionate about marketing, being creative and having a winning attitude
• Always have the customer at the front of your mind
• A self-motivated team player. Participates fully within the sales and marketing teams and contributes to wider team effort and vision.
• Ability to work with all levels within the business
• You will be able to manage multiple priorities all with conflicting deadlines.

Deadline for Applications: 18 March 2025 - please note, we reserve the right to close this vacancy at any time so we encourage candidates to submit their applications as soon as possible

Expected Start Date: May 2025

Working Hours: 39 hours a week; Mon – Thurs 08.00 - 17.00 and Fri 08.00 - 16.00 with a 1 hour unpaid lunchbreak

Working with us comes with the following benefits:

• Hybrid working options available
• 25 days annual leave per year plus bank holidays
• Eligibility for our Company Performance Bonus (up to £1,500 gross per annum)
• Enhanced pension contributions
• Access to the Perkbox and My Benefits platforms giving access to discounts, healthcare plans, group income protection and death in service benefits
• Discounts on products from across the Bosch Group
• Subsidised onsite café and canteen
• Health & wellbeing support including: over 200 trained mental health first aid champions, free of charge employee assistance programme and after 2 years’ service you gain eligibility for funding up to £150 per annum to support your personal wellbeing
• Access to Bosch Social Club membership offering you and up to 5 friends and family discounts on excursions and events
• Volunteering days
• Policy to support growing families
• Access to self-service training platform containing over 200 Bosch approved programmes
• Networking opportunities across Bosch UK including a mentoring programme
• And more!