Regional Touchpoint Manager B2B Platform/Digital Ecosystem

Company Description

Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology – with us, you will have the chance to improve quality of life all across the globe.

Welcome to Bosch.

Robert Bosch Kft. has been established in 1991 in Budapest as part of the Bosch Group. Currently more than 4500+ colleagues are working here together, most of them within the Engineering Center Budapest. Besides that, the location serves as the Bosch south-east European sales center for vehicle parts, vehicle-diagnostic equipment, power tools, thermo technology  systems and security technologies. Furthermore, corporate functions are also present, such as logistics, finance, controlling, purchasing, communication and human resources.

As Regional Touchpoint Manager you are part of the cross-business unit digital marketing team of the Region Europe and Asia Industrialized Countries. This position offers a unique opportunity to become part of a dynamic digital marketing community, bringing digital communication to the next level. Join us to shape the future!

• Join a high performing team of digital marketing experts, driving the communication of Bosch Power Tools’ brand strategies and marketing concepts across digital touchpoints in Europe and Asia Industrialized Countries.
• Take ownership of all communication initiatives on the B2B platform and within the digital ecosystem, empowering the international dealer network with real-time, on-demand access to the latest product information, technologies, and events, while ensuring a seamless user experience.
• Develop and execute marketing campaigns and retention marketing strategies to increase dealer engagement and usage of ecosystem.

Job Tasks:

• Manage regional B2B portal initiatives and oversee site enhancements to ensure relevance and effectiveness.
• Collaborate with global strategy owners, local communication managers, and digital capability owners to prioritize key initiatives, consolidate requirements, and align objectives.
• Develop and maintain country-specific editorial plans, coordinating the creation of content and assets for timely availability in local languages.
• Drive campaigns to expand platform reach and dealer engagement. Design and implement CRM workflows and Newsletter campaigns to nurture dealer relationships and promote quarterly highlights effectively.
• Define and monitor KPIs to measure and optimize campaign performance.
• Continuously identify opportunities for process and platform improvements to enhance user experience and operational efficiency.

Which requirements are important to us?

   Background: You have a bachelor’s degree in Marketing, Communication, or related field (Master is a plus).

-   Experience: Preferably you have 3-5 years of previous experience in within international, matrixed organizations, with a proven track record of managing digital marketing initiatives in related industries.

-   Personality: Exceptional communication and collaboration skills, with the ability to lead projects in cross-functional, international teams. Proactive, self-motivated person with strong sense of responsibility and a positive, solution-oriented mindset.

-   Working practice: Holistic view of touchpoints within the broader communication landscape and user journey. Demonstrated proficiency in data-driven decision-making and lead generation strategies. Strong user-centric approach: expertise in creating engaging content that simplifies complex technical topics (graphic design skills are a plus).

-   Languages: You have fluent English. Hungarian language knowledge is an advantage.

Get to know our #LikeABosch benefits.

We would like to help you GROW, so we offer you:

• Financial security & recognition: We review and increase your competitive base salary annually, offer performance-, loyalty-, and referral bonus.

• Trainings and professional development: We believe in a Life-Long Learning approach, so you can take advantage of several technical and soft skill trainings and language courses.

• Career development: We have a wide range of programs to choose from, even if its leadership, expert or project development you are aiming for. We also offer mentoring and coaching opportunities, we have PhD program and we offer international assignment possibilities.

We would like you to ENJOY the benefits of balancing your life and your work, so we pay attention to:

• Your work life-balance: You can work from our activity based offices designed for creativity and efficiency or from home while enjoying flexible working hours. We offer childcare possibilities and sabbatical option.

• Your health and well-being: We provide free professional consultants for any personal, legal, financial or health related issues. You can benefit from our developing onsite medical center and organized regular health checkups.

• We also offer you several perks and benefits: You can use your annual cafeteria allowance flexibly for family support (e.g. tax-free kindergarten and nursery allowances), health care, mobility (car sharing services) and recreation. You can enjoy our onsite canteen, we support when you work from home and if you live far, we cover your commute costs. We also appreciate your loyalty with jubilee gift and extra jubilee holiday.

You could join an INSPIRING community worth to belong:

• We are true to our values: We are committed to sustainability, we value that everyone is different and that diversity makes us truly successful. We also take social responsibility seriously and regularly organize charity actions, blood donations and support worthy causes.

• Team building activities and community events are also part of our everydays. We like to come together for a good summer party or family day.

Are you ready to work #LikeABosch?

Please apply with your English CV!

Please be advice this position it is maternity cover, fix term opportunity with maximum 2 years long contract.

If you require any further information, please feel free to contact us on the following number: +36 80 18 08 01. Our colleagues can help you with answers during the weekdays between 08:00 a.m. till 16:00 p.m.