Manager, Customer Marketing & Advocacy

This role champions the voice of the customer throughout their journey with BuildOps—before go-live and beyond. You will develop programs to spotlight customer successes, scale advocacy, and increase product adoption through lifecycle-based campaigns and strategic communication.

What You'll Do:

Customer Advocacy & Storytelling

• Review Campaigns: Drive initiatives to collect and publish testimonials across key platforms (e.g., G2, Capterra).
• Advocacy Programs: Create tiered programs (e.g., referral, beta testers, ambassador networks) to mobilize champions.
• Social Amplification: Work with content team to highlight customer achievements and moments of delight.
• Success Stories: Lead case study creation in partnership with Sales and CS (both written and video).

Customer Lifecycle Marketing

• Welcome & Prep Communications: Develop onboarding comms, checklists, and email journeys to align customer expectations.
• Go-Live Readiness: Collaborate with CS/Implementation teams to prepare customers for key milestones.
• Adoption & Retention Campaigns: Implement engagement programs using emails, webinars, and in-app messaging to drive usage.
• Feedback Loops: Gather feedback from early lifecycle stages and iterate on process with key stakeholders.

Customer Event Support

• Event Support: Drive customer participation in BuildOps-hosted events, panels, and webinars.
• Coordinate logistics and planning efforts for Forge, BuildOps' annual customer conference.
• Collaborate with cross-functional teams to support customer outreach, invitations, and follow-ups.
• Assist in developing conference content featuring customer success stories and product education.
• Support on-site logistics, customer experience coordination, and post-event engagement strategies.

Who You Are:

• You are obsessed with brand reputation and thrive in a fast-paced environment where you can make a direct impact.
• You have 3-5 years of experience in online reputation management, customer marketing, or a related field.
• You have experience using review platforms, social listening tools, and sentiment analysis software (e.g., Sprout Social, Brandwatch, Trustpilot, etc.).
• You are an excellent communicator with strong writing and interpersonal skills—you know how to defuse a situation and turn detractors into advocates.
• You’re data-driven and can report on trends, customer sentiment, and performance metrics to inform strategy.
• Bonus points if you have experience in B2B SaaS or construction tech industries.
• Must be able to work in office three days a week on a hybrid schedule in Los Angeles, Toronto, or Raleigh.

What We Offer:

• Competitive salary + bonus. 
• Generous equity grant, become an owner in our company!
• A comprehensive benefits package.
• Flexible paid time off.
• Work from Home Stipend.
• Hubs in Los Angeles, Toronto, and Raleigh with hybrid work schedules with lunch provided for in-office days.
• Company events like BBQs and team-building activities, both in-person and virtual.
• Talented and motivated team members who care deeply about one another (seriously, everyone is rooting for your success!).
• The chance to get in on the ground floor and build something truly groundbreaking for ourselves and our amazing customers.