Senior Content Strategist (Work Remotely Anywhere in the U.S.)

The Senior Content Strategist, Consumer Accounts role in our Client Experience team involves crafting educational content aligned to our MyChoice Accounts products and building an engagement strategy specific to Consumer Accounts, such as HSA, FSA, etc. This individual serves as a consultant, utilizing their expertise in effective communication, English language, and benefits knowledge to support clients in reaching their program goals. They provide mentorship to other resources on the team and have a focus on consistency. Building and maintaining internal and external client relationships, as well as effectively presenting content and strategies in front of clients, are key to success in this role.  

The Gig:

• Approach all work with a focus on fulfilling Businessolver's mission, vision, values, and organizational goals while fostering a positive team environment and an improved consumer experience
• Collaborate on and develop content strategy specific to Consumer Accounts for clients with any degree of program complexity
• Ensures all content concepts for employee communications align to the overall brand, goals, and outcomes for MyChoice Accounts
• Collaborate with creative designers to create branded materials including postcards, emails, newsletters, guides, web-based experiences and more. Availability to support in-person benefit fairs where required
• Lead the change management strategy specific to Consumer Accounts for new MyChoice Accounts clients
• Write content for online benefit portals within our proprietary technology platform, Benefitsolver for any complexity of client
• Assist and mentor other content writers with platform content as needed
• Contributes new and innovative ideas to bring creative solutions to our MyChoice Accounts clients and prospective clients
• Responsible for ensuring the integrity of the MyChoice Accounts brand identity is carried through all content pieces
• Creates and manages content artifacts that house all content-specific details and preferences for MyChoice Accounts
• Knowledge of Consumer Accounts and writing skillset sufficient to support any level of complexity including retiree accounts, benefit eligibility groups and unique groups and situations
• Understand best practices as outlined by the broader Consumer Experience team, be consultative with internal and external clients and influence their adoption of best practices
• Participate in calls and communicate proposed communication strategies including the data and rationale behind established best practices for prospective, onboarding, and existing clients
• Leveraging project management software, monitor and complete tasks as assigned related to all projects by the assigned due date
• Identify and resolve project issues and escalate as necessary to help manage project risks. Manage activities, progress, and deadlines across multiple projects using outlined SOPs and project management software
• Lead strategic CX upsell or sales meetings where needed

What you need to make the cut:

• Journalism or related degree, a master’s degree or additional certifications is a plus
• Experience in the benefits industry, specifically in the Consumer Accounts space or similar
• 5+ years of professional experience in employee benefits, journalism, content creation, or other related field
• HTML, CSS, or any CMS experience a strong plus
• Strong understanding of AP and Chicago style writing rules and guidelines.
• Proficient in Microsoft Office products, including PowerPoint
• Professional demeanor, ability to influence without authority, build trusting relationships, and create a sense of urgency to accomplish results.
• Strong leadership, organizational, and time management skills with the ability to coach others through project risks, manage escalations with clients, and competing priorities
• Strong collaboration and project management skills – an ability to work effectively with different people within an organization (technical, salespeople, executives)
• Excellent verbal and written communication skills, with exceptional interpersonal skills
• A compelling portfolio must be submitted for consideration
• Leadership or mentoring experience is a plus.
• 15% availability to travel

The pay range for this position is 72K to 113K per year (pay to be determined by the applicant’s education, experience, knowledge, skills, and abilities, as well as internal equity and alignment with market data). This roles is also eligible for a yearly performance based incentive.