Marketing Lead, CORE

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About Us:

CALSTART is a mission-driven industry organization focused on transportation decarbonization and clean air for all.

For over 30 years, it’s been CALSTART’s mission to develop, assess, and implement large-scale, zero-emission transportation solutions to mitigate climate change and support economic growth. CALSTART works with businesses, organizations, governments, and communities to create real-life impact toward clean air and equitable access to clean transportation for all. CALSTART provides scientific, technical and policy support for regulatory development and clean technology and infrastructure acceleration.

About the Role

The Clean Off-Road Equipment Voucher Incentive Project (CORE) is a multi-million incentive project intended to encourage California off-road equipment users to purchase or lease currently commercialized zero-emission off-road equipment. This streamlined voucher incentive project helps offset the higher cost of zero-emission technology with a point-of-sale discount.    

We are seeking a talented Marketing Lead to own the CORE marketing strategy from ideation to execution. This person will The Marketing Lead, CORE at CALSTART will create build and manage the execution of impactful marketing campaigns from ideation to execution that promote awareness and adoption of clean off-road equipment voucher incentives. This position requires a dynamic self-starter marketer with excellent communication skills and a passion for sustainable transportation solutions. The Marketing Lead will report to the Senior Marketing Manager, Trucks, and work closely with cross-functional teams to achieve organizational goals. 

• Campaign Strategy & Execution: Deliver innovative marketing programs that directly impact business goals. 
• Project Management: Own a project from kickoff through launch; coordinate execution activities through project closure. 
• Market Research: Conduct market research to identify trends, opportunities, and competitive landscape within the clean transportation industry focusing on the adoption of zero-emissions in off-road equipment.   
• Brand Management: Ensure consistent messaging and branding across all marketing materials and campaigns.    
• Content Creation: Create and draft engaging content, including copy and initial design for brochures, emails, case studies, and social media posts.   
• Performance Analysis: Monitor and analyze the performance of marketing campaigns and initiatives, providing regular reports and recommendations for improvement.  

• 5+ years professional marketing experience  
• Bachelor’s Degree in a relevant field such as Marketing, Communications, Business, or equivalent experience.   
• A scrappy self-starter and a strong project manager with the ability to bring structure to undefined procedures.   
• Strong communication skills with proven ability to lead projects effectively with cross-functional partners, both internally and externally.   
• Excellent organizational skills and attention to detail are a must, along with the ability to multitask, manage deadlines and prioritize effectively.   
• Proficiency in digital marketing tools and platforms: Monday.com, MailChimp, Hootsuite, Canva, MS office, Google Analytics.   
• Creative thinking and problem-solving capabilities.    
• Passion for sustainability and clean transportation solutions. 

• In-depth understanding of the clean transportation technology industry and market dynamics.

We understand that not everyone will match the above qualifications 100%. If your background isn't perfectly aligned but you feel you would be a great addition to the team, we'd love to hear from you.

We're a tight-knit team of world-class innovators, business minds, and change agents who believe passionately in our mission and put our team ahead of self. We are committed to the continued development and growth of our employees and invest in your success!

We care about your personal well being as much as your professional success and offer generous benefits to full time employees including: 100% company paid comprehensive health benefits for Medical, Dental, Vision, Short Term Disability, Long Term Disability and Life Insurance, Retirement plan with generous company contributions, FSA for Health and Dependent Care, 3 weeks of vacation time in the first year of employment, 11 paid company holidays, paid sick time, paid family leave, and more!

Our inclusive environment focuses on making decisions based on merit without regard to race, color, hair texture, gender, religion, age, nationality, social or ethnic origin, sexual orientation, gender identity, gender expression, LGBTQIA+ status, marital status, pregnancy, disability, genetics, veteran status, or any other characteristic protected by law.