Sr. Digital Strategist, Digital Performance Strategy

The Role

Are you interested in automotive? Do you like working with the latest technology providers, top websites, and social media platforms? Do you enjoy working with data to solve real-world business challenges in a rapidly evolving digital ecosystem?

If yes, then look no further and join a fun and engaging team where you will help build strategic media plans that deliver performance outcomes! You will work with various cross-discipline teams in all phases of the planning process, including research, creation, implementation, and stewardship of media plans and strategies.

The Sr. Strategist actively contributes to the strategic development, creation, execution, and stewardship of client campaigns and associated deliverables on the Hyundai/Genesis Digital Performance Strategy & Investment team. They specialize in digital media planning development, campaign execution and administration, and strategic measurement insights/performance analysis. The Sr. Strategist works directly with the team’s Supervisor to lead day-to-day campaign management and optimizations and helps to guide and mentor Associates. They are a steward of information and a resource to help identify insights that inform strategic direction. The Sr. Strategist will often lead individual projects, but always collaborates with the team on daily stewardship and business needs.

Key Duties & Responsibilities:

• Create and maintain strategic client digital media plans (working collaboratively with multiple groups
• Develop an intimate knowledge of the client’s brand and product details, KPIs, etc.
• Utilize a variety of research and planning tools to develop strategic planning insights, competitive analysis, and reporting to ensure the client is reaching the target audience and other actionable business insights (comScore, IIHS Polk, Mintel, Nielsen, eMarketer, etc.)
• Support the maintenance of media plans with a lens on improving performance
• Participate in collaborative team brainstorms for strategic planning initiatives
• Support team in creating media-specific documentation, such as Request for Proposals (RFPs), media plans, objectives and strategies decks, and other related information.
• Develop strategic POVs and recommendations pertaining to strategies, technologies and/or vendors
• Other duties may be assigned, as needed

• Leverage execution and campaign management tools to ensure campaigns are on track
• Communicate with media partners and negotiate favorable media plans on client’s behalf
• Ensure creative and trafficking deadlines are met for timely launches
• Support the team in analyzing proposals and partner negotiations
• Help to set up 3rd party ad server/tracker system: follow through to ensure sites are enabled, pixels are functioning properly, and all materials are received from creative agency
• Create campaign post-launch information such as screenshots, links and placement information to demonstrate proof of placement for clients
• Enter data in Prisma campaign management platform to generate and track insertion orders, manage budget updates, and reconcile invoices
• Work closely with Analytics team to ensure accuracy of monthly performance reports and contribute to post-campaign analysis
• Other duties may be assigned, as needed

• Manage workflow and ensure process and procedures are followed and expectations managed, including but not limited to organization of deadlines, deck updates, data entry, data pulls, etc.
• Work closely with and learn from Programmatic, Digital, Social, Search, Analytics, Ad Operations and Brand / Lifestyle teams
• Collaborate with multiple groups internally at the agency, partner agencies, and external partners
• Support day-to-day communication with key partners: vendors, partner agencies, and clients
• Contribute to an open and supportive working environment where opinions, views, and ideas are welcome and shared
• Other duties may be assigned, as needed

• Steward all aspects of planning and execution of campaigns for designated initiatives, expected to work independently and take ownership of projects
• Develop tactical components of client media campaigns, such as flowcharts, spreadsheets, and budget summaries
• Ensure that deadlines are met, including managing expectations internally and client expectations
• Manage accurate monthly budgets in conjunction with the Budget Manager and other teams
• Maintain proper documentation so information can be easily retrieved
• Focus on details, ensuring the highest degree of accuracy
• Drive projects from start to finish
• Guide and mentor Associate Media Planner to ensure work is 100% error-free
• Be proactive: Show interest in constantly learning and growing as a media professional
• Represent Canvas Worldwide professionally with clients and industry
• Other duties may be assigned, as needed

• Bachelor’s degree, concentration in business, marketing or advertising preferred
• 2 – 3 years of experience in Media Strategy or Planning and / or Media Investment, with a focus on digital channels; agency experience preferred

• High level proficiency with Microsoft Office Suite products (Excel, Word, PowerPoint)
• Knowledge of research tools (comScore, Kantar, Nielsen, etc.) and ability to analyze data
• Competency with digital activation and reporting platforms (Prisma, Google Campaign Manager, DoubleVerify, etc.)

• Excellent written and verbal communication skills, including ability to maintain strong internal, external and client relationships, communicating to internal managers, vendors, partner agencies, and clients
• Strong presentation skills
• Superior time management skills and ability to follow through; a strong ability to prioritize and handle multiple tasks with flexibility and to effectively communicate priorities to direct reports
• Superb organizational and analytical skills; ability to ensure strong attention to detail with high level of accuracy and precision
• Experience mentoring, training and managing junior team members
• Strong problem-solving, critical thinking resourcefulness & creative thinking skills to solve business problems
• Proven experience driving projects and campaigns from start to finish
• Eagerness to learn
• A team player