Senior Data Analyst

We are seeking an experienced Senior Data Analyst to join our data and analytics team. In this role, you will be instrumental in transforming complex data into actionable business insights that drive growth and optimization. You will work at the intersection of marketing, technology, and business strategy, implementing advanced analytics solutions and delivering data-driven recommendations that have measurable impact.

Analytics Implementation & Management

• Lead the implementation and configuration of analytics tools (GA4, GTM, Firebase) across web and app platforms
• Develop and maintain tracking frameworks to ensure accurate data collection
• Create and manage data schemas, taxonomies, and governance protocols
• Audit tracking implementations and user interfaces to identify optimization opportunities

Data Analysis & Insight Generation

• Extract, transform, and analyze complex datasets to uncover meaningful patterns and trends
• Conduct in-depth user journey analyses to identify conversion barriers and opportunities
• Perform cohort analyses, segmentation, and attribution modeling to understand customer behavior
• Generate predictive insights to inform strategic business decisions

Reporting & Visualization

• Design and develop interactive dashboards and reports using BI tools like Looker Studio
• Create clear, compelling data visualizations that tell impactful stories
• Develop automated reporting systems to streamline data delivery to stakeholders
• Translate technical findings into business-friendly language and actionable recommendations

Stakeholder Management & Communication

• Partner with cross-functional teams to understand business challenges and requirements
• Present findings and recommendations to diverse audiences, from technical teams to senior leadership
• Collaborate with marketing, product, and development teams to implement data-driven solutions
• Serve as the analytics subject matter expert for assigned projects and initiatives

Qualifications:

Required Experience & Skills

• 2-3 years of experience in digital analytics or related field
• Proven expertise with Google Analytics 4, Google Tag Manager and Firebase
• Strong proficiency with business intelligence tools, particularly Google Looker Studio
• Working knowledge of at least one programming language (SQL, Python or JavaScript)
• Experience analyzing user journeys and behavior across digital platforms
• Excellent data visualization skills and ability to create compelling, actionable reports
• Clear, effective written and verbal communication skills with ability to explain complex concepts to non-technical audiences

Technical Knowledge

• Advanced Google Analytics 4 configuration and reporting
• Tag management systems (especially Google Tag Manager)
• Event-based tracking methodologies
• SQL for data querying and manipulation
• Advanced Excel/Google Sheets functions and formulas
• Dashboard development and data visualization principles
• Basic understanding of HTML, CSS, and JavaScript
• Familiarity with app analytics frameworks

Preferred Qualifications

• Experience with marketing technology stacks and integrations
• Knowledge of data privacy regulations and compliance requirements
• Experience implementing and analyzing A/B tests
• Familiarity with e-commerce analytics
• Experience with customer data platforms (CDPs)
• Working knowledge of API integrations
• Experience with BigQuery or other data warehouse solutions

Joining our team ensures that your opinions matter, providing you with a platform to express yourself. You will experience continuous growth, and learning opportunities, and be empowered to push your limits. We are dedicated to fostering a positive environment that prioritizes your well-being and health. Collaborate with a strong and supportive team that is committed to motivating you both in your personal and professional journey.