Global Head of Commercial Content FTC (9 Months) (JR101539)

At Clarion, our people are at the absolute heart of what we do.  We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our exhibitions and conferences.

If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.

The Opportunity:

Clarion Gaming's mission is to foster and cultivate B2B connections within the global gaming industry, enabling partnerships, idea sharing, inspiration, and mutual support. With a strong foundation in our flagship events, ICE and IGB Live, we have built a dedicated B2B audience including through our industry leading online news communities. We aim to harness the power of digital media to support and engage our readers and partners, continually attracting, converting, and retaining new audiences at every relevant B2B touchpoint in this fast-paced, opportunity-rich industry.

IGB is the leading B2B digital media hub for the gaming and gambling industry, operating across Europe and North America with ambitious plans for global expansion. Following recent acquisitions and investments, we are rolling out a cutting-edge content marketing strategy to meet the information, analytics, networking, and community needs of our business audiences. Our offerings include free industry news, premium content, and exclusive subscription and membership products.

As Clarion Gaming Digital evolves from a digital start-up to a more established digital media house, our focus is shifting from selling standalone digital products to delivering high-value, objectives-based multimedia campaigns that increase customer lifetime value. Clarion

The Global Head of Commercial Content will lead the B2B commercial content strategy, developing multimedia products and driving innovation across global markets, including Europe, the US, and Latin America. This role will be responsible for elevating the content function, optimizing product offerings, and expanding Clarion’s reach into new regions.

The role involves managing the commercial content team, working closely with Activation and Sales, and collaborating with other departments to ensure smooth delivery of partner marketing campaigns.

Key Responsibilities:

• Own the global commercial content strategy, developing multimedia products and optimizing content marketing solutions to reach the business objectives of our marketing partners.
• Manage content production, overseeing both internal teams and external agencies to ensure timely delivery of high-quality multi-media content.
• Supervise Commercial Content specialist to deliver day-to-day content products for customers.
• Work with the Head of Campaign Strategy to design and implement best-in-class strategies and content for B2B marketing partners, ensuring alignment with their business goals.
• Develop and facilitate operational plan to deliver against each market, ensuring that resources needs are captured and forecasted, processes and workflow are developed and put in place.
• Build strong industry relationships, positioning yourself and Clarion as a go-to partner for thought leadership, media distribution and reputation-building content.
• When required, take part in customer and other stakeholder meetings.

Success Metrics:

• Delivering commercial content pipeline on time and on budget, managing varying seasonal workload.
• Providing strategic consultation to marketing partners over the best commercial content solutions to meet their business needs.
• Development of new, innovative content products that meet client objectives and drive business growth.
• Effective management of the content team, ensuring the timely delivery of high-quality content marketing campaigns.
• Strong relationships with industry stakeholders, enhancing Clarion’s reputation as a leader in commercial content.

Knowledge, Skills & Behaviours:

• Proven experience in content strategy and development, with a track record of delivering innovative commercial content solutions.
• Good understanding of B2B space preferably in gaming and tech, natural business savviness and passion for content marketing.
•  Excellent stakeholder management skills, ability to build rapport with external and internal stakeholders.
• Superior copywriting and editing skills, natural ability to turn dry facts and data into engaging narratives that help deliver business messages.
• Prior experience in gaming/ gambling industry would be preferred.
• Strong leadership and team management skills, with the ability to build and scale content functions.
• Excellent communication skills and the ability to build relationships with key industry stakeholders.
• A data-driven approach to content strategy, with a focus on achieving measurable business results.

About Clarion Events

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. (https://clarionevents.com/welcome)

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. (https://www.blackstone.com/) 

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

• 25 days’ holiday plus bank holidays
• End of year wellbeing shutdown (closed for the last week of the year)
• Celebration day off (e.g. birthday, Diwali, Eid, etc)
• Summer Hours in August (3pm finish on Fridays)
• Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
• Pension Scheme
• Private Medical Insurance
• Health Cash Plan
• Wellbeing Library (MYNDUP)
• Mentoring Programme
• Subsidised Café
• Season Ticket Loan
• Cycle to Work Schemes
• Free on-site gym and shower facilities
• Free eyesight tests
• Free flu vaccination – offered on site once a year for all employees