VIP Customer Acquisition Manager (JR101820)

At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our exhibitions and conferences.

If you share our values and want to be a part of a successful, dynamic, and creative global business, then we want to hear from you.

The Opportunity:

Clarion’s Digital Marketing Division is the home of two market-leading brands: Creator Economy Live & Affiliate Summit. Affiliate Summit runs the world's biggest affiliate marketing events, attracting thousands of advertisers, networks, agencies and affiliates from the US and across the globe. Creator Economy is the first event of its kind focusing on Brand Marketers from some of the biggest, well-known brands from around the world.

We don’t run your typical conference, so if you’re looking for a bunch of guys in grey suits, we might not be for you.

Both events bridge together the rapidly growing Partnership Marketing ecosystem and act as a soul destination for Mass Media Publishers, Media Buyers, Instagram influencers, and some of the world’s largest brands. Our shows in NYC and Las Vegas sell out every year as you have probably seen EVERYBODY (including your nan) is now shopping online or being influenced to purchase something from someone online.

We’re at a really exciting time of transformation in our industry as we launch new content for the industry, and ultimately become even more customer-obsessed than ever before.

Clarion Events and the Digital Marketing portfolio embrace diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

The Ideal Candidate:

Based within the Digital Marketing Portfolio, and reporting directly to the Head of Customer Success, the Customer Acquisition Manager will be responsible for delivering VIP marketing programs across our world-class portfolio of events. With the primary focus on the acquisition of new customers that align with our key Sponsors' ideal customer profiles, onboarding, and relationship management for all Sponsors participating in our Match Meetings before and during our events.

You’ll be creating, defining, and developing impressive campaigns with the ultimate objective of attracting the biggest names in Partnership Marketing to engage in our events with our top Sponsors and Exhibitors, ensuring an exceptional experience across the board.

You’ll need to love coming up with creative ideas to engage prospective high-brow attendees and using data to create successful, insight-led campaigns.

You’ll be working closely with the Content, Marketing, Sales, and Operations teams - so being a real team player who loves cross-functional collaboration is a must!

Key Responsibilities:

• Strategically initiating and launching campaigns to target the acquisition of new prospects to participate in on-site meetings with top Sponsors for Affiliate Summit West and Creator Economy Live.
• Coordination of VIP activities in liaison with the Head of Customer Success and Event Directors.
• Work closely with the Content and Marketing teams to grow the VIP audience and adapt messaging for Sponsors and Participants attending the event.
• Expand the offering and strategy for the VIP audience in conjunction with the Head of Customer Success and Event Directors.
• Invite targeted VIPs to attend key shows within the Industries Portfolio (Partnership/Affiliate Marketing, DTC, B2C, and B2B industries).
• Contact selected individuals by email, LinkedIn, and other formats to discuss attendance and securing their participation in various structured networking / social sessions.
• Ensure Sponsors and Participants are looked after and participate in the proposed networking/social programme.
• Ensure that Participants have a superior customer experience throughout the campaign.
• Work with top Sponsors to maximise the participation of their clients in the event.
• Administration work in the lead up to the event, including registration system, calendar invites and excel lists for attendees of various networking functions within the event.
• Build strong relationships with these key Participants to create brand commitment and loyalty.
• Help to organise VIP Dinners, Breakfast Briefings, Lunches and Closed-Door Meetings and securing VIP attendance at these functions and formats.
• Support to deliver the One-to-One Meeting Service, in conjunction with the sales team.
• Work closely with the team to validate the eligibility of incoming requests for VIP (and other key stakeholders) passes.
• Work alongside the Sales, Marketing, and Content team to identify where we can grow revenues relating to VIP activities.

Knowledge, Skills & Behaviours:

• Proven experience in a related role working in customer acquisition, business development, sales and/or account management within events.
• Experience in managing stakeholders and customers to ensure all contracted deliverables are met.
• Experience with CRM platforms (Salesforce, Zendesk, Freshdesk, or equivalent).
• Experience with LinkedIn Sales Navigator is desirable.
• Passionate about customer acquisition, customer experience, and building 1-on-1 relationships with key industry bellwethers and accounts.
• Interest in digital marketing.
• Exceptional verbal and written communication skills.
• Extremely organised, detail, and process-oriented.
• Excellent time management and problem-solving skills.
• Strong analytical skills with the ability to collect, organise, and analyse large amounts of data with attention to detail and accuracy.
• A quick learner who is comfortable in a fast-paced, high growth environment.
• A self-starter who is proactive, independent, flexible, and accommodating.
• Agile with the ability to multi-task and pivot and prioritise different projects.
• Flexible approach, able to operate effectively with uncertainty and change.
• Focused, self-motivated, enthusiastic, and with a “can-do” attitude.
• A high level of accuracy and attention to detail is required.

About Clarion Events

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. (https://clarionevents.com/welcome)

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. (https://www.blackstone.com/)

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

• 25 days’ holiday plus bank holidays
• End of year wellbeing shutdown (closed for the last week of the year)
• Celebration day off (e.g. birthday, Diwali, Eid, etc)
• Summer Hours in August (3pm finish on Fridays)
• Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
• Pension Scheme
• Private Medical Insurance
• Health Cash Plan
• Employee Assistance Programme (EAP) – a 24/7, 365-day confidential helpline
• Subsidised Café
• Season Ticket Loan
• Cycle to Work Schemes
• Free on-site gym and shower facilities
• Free eyesight tests
• Free flu vaccination – offered on site once a year for all employees