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Digital Marketing Specialist - Paid Media image - Rise Careers
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Digital Marketing Specialist - Paid Media

You will join a dynamic team focused on executing Paid Search, Shopping, Display, and Social Advertising strategies for our e-commerce properties.

This role is specifically designed for individuals with hands-on experience in Google Ads, Meta Ads, and Microsoft Advertising (formerly Bing Ads) platforms. Search Engine Optimization (SEO) experience is not relevant to this position.

Key Responsibilities:

  • Develop and manage campaigns, AdGroups, keywords, negative keywords, and ads for paid advertising platforms, including Google Ads, Microsoft Advertising, and Meta.
  • Conduct account health checks and make recommendations for improvement.
  • Analyze large data sets to identify opportunities for keyword expansion, negative keywords, and overall account optimization.
  • Analyze merchant center listings for optimization efforts
  • Pull data from platforms like Facebook, Google, and Amazon to produce weekly reports.
  • Address disapproved products in Google Ads, Microsoft Advertising, and Meta platforms.
  • Utilize third-party tools, such as ChatGPT, to enhance efficiency and productivity.

  • Proven understanding of Paid Marketing Performance Metrics (e.g., clicks, cost per click, click-through rate) and strategies for optimizing them.
  • Direct experience with Google Ads, Meta Ads and/or Microsoft Ads is required. Familiarity with Google Analytics 4, Merchant Center Next, and SearchAds360 is a plus.
  • Strong problem-solving and creative-thinking skills.
  • Proficiency in Microsoft Excel.
  • While not required, certification in Google Ads Search or Shopping ads is preferred.

Shift Timing: US business hours (M-F 8:30AM-5:30PM PST)

Candidate Location: Philippines

Job Location: Remote

Payroll via: Upwork Contract

Payment Currency: USD

Salary Range: $10 - $11 per hour

Payment Cycle: Weekly or Biweekly

Working Hours: 42 hours per week

Benefits: No additional benefits beyond hourly payment

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Average salary estimate

$21880 / YEARLY (est.)
min
max
$20800K
$22960K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

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Contract, remote
DATE POSTED
January 15, 2025

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