Marketing Specialist - Social Media, Content, and PR

Great Place to Work Certified™ 

Marketing Specialist - Social Media, Content, and PR  

Reports to: Brand Manager (vacant), tentatively reporting into Senior Marketing Manager, Brand & Retail Experience 

Location: Vancouver, BC 

Annual Salary: $61,000 - $66,000 depending on experience 

COBS Bread is looking for a Marketing Specialist - Social Media, Content, and PR for our Downtown Vancouver Support office. This role will specialize in growing COBS Bread brand awareness across North America by driving social media strategy, brand copywriting, spearheading PR strategy, and delivering branded photo and video content. 

Responsibilities includes: 

• Deliver social media strategy  
• Build content calendars, monitor engagement, and analyze performance metrics across Facebook, Instagram, X, LinkedIn, Pinterest, YouTube, TikTok and other channels   
• Develop and execute content plans across social media, paid media, website, eCommerce, loyalty, and Marketing projects   
• Plan, create, and publish visual content including graphics, short-form videos, carousels, and reels that align with brand guidelines and campaign goals 
• Utilize tools such as Canva, Adobe Creative Suite, CapCut, or platform-native editors to design and produce engaging visual assets 
• Create content for various marketing projects as the brand voice gatekeeper 
• Lead PR strategies through influencer programs, press releases and earned media outreach 
• Manage relationships with media contacts and coordinate press outreach 
• Plan and execute multi-channel campaigns that connect PR, content, and social media efforts 
• Support Marketing Team in managing relationships with PR Agency and Customer Listening Platform 
• Other tasks as assigned 

What You Bring to the Table:

• Marketing/Advertising/Communications degree or equivalent  
• Marketing experience in a retail environment, minimum 3 years with relative experience in communications, social media, and PR   
• Experience in working with Adobe Creative Suite tools (Photoshop, Illustrator, InDesign)  
• Experience in photo and video production, editing, and image capture for social media 
• Extensive knowledge of social media channels  
• Extensive knowledge with Wordpress, Sprout, and Hootsuite  
• Intermediate knowledge of Google Analytics  
• Ability to manage relationships with external suppliers / agencies  

What’s in it for You:

Not only do we have fresh COBS Bread product delivered daily to our Vancouver Support Office, we offer some pretty sweet perks too!  

• A flexible work arrangement and a one-time work from home reimbursement to ensure you're set up for success  

• Competitive salary, company bonus and vacation plan 

• A great Extended Health & Dental Benefit, Group RRSP Matching, and Health Spending Account  

• Paid sick, mental health and personal leave days  

• Paid day for community service or volunteer opportunity  

• Subsidized wellness program and an on-site gym facility  

• An open, ‘continuous-learning’ environment where professional development and career progression is encouraged  

• Work within a dynamic, driven, high-achieving, close-knit and fun-loving team  

• High level of autonomy and responsibility  

• Complimentary self-serve kitchen of fresh produce, deli meats and of course, COBS Bread and treats! 

*If you are interested in joining our team as a Marketing Specialist, Social Media, Content, and PR, please submit your cover letter, resume, and a portfolio of previously shot photography and videography for social media.

We thank all applicants for their interest in COBS Bread but would like to advise that only applicants shortlisted for interview will be contacted. 

We are an equal opportunity employer and value diversity at our company. 

COBS Bread is young and growing fast with plans to expand across North America. The company’s success can be attributed to the quality of our product, the development of our people and our warm and friendly customer service.

At COBS Bread you get the growth of a start-up backed by one of the world’s largest bakery franchises. We are part of the world’s most successful franchise bakery network – Bakers Delight – an Australian-owned company. Bakers Delight has been in operation since 1980 and has more than 700 bakeries across Australia, New Zealand, the United States and Canada.

Accessibility

Accommodation is available upon request for applicants and employees with disabilities. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.

We thank all applicants for their interest in COBS Bread but would like to advise that only applicants shortlisted for interview will be contacted.