Field Marketing Manager

The Field Marketing Manager is a key member of the Marketing team, responsible for executing strategic, integrated demand generation programs at the regional level and managing high-profile national trade shows. This role leverages expertise in demand generation to build, track, and optimize campaigns and programs using data-driven insights, while helping lead the planning, execution, and evaluation of impactful regional initiatives.

This position is a key contributor to a creative, resourceful, and collaborative Marketing team that consistently delivers impactful campaigns and events. Acting as a critical liaison between the Marketing and Sales teams, this highly organized and meticulous professional ensures alignment and drives measurable business outcomes.

Duties

• Collaborate with Sales and the Marketing team to analyze market dynamics and develop annual plans that drive awareness, demand, and high-quality lead generation
• Lead the creation and execution of multi-tactic go-to-market strategies, including events, campaigns, brand-building activities, and executive meetings
• Research and recommend innovative ideas for regional campaigns, programs, tradeshows, events, sponsorship, awards, virtual events, and digital campaigns
• Serve as a liaison between Marketing and Sales teams, attending weekly sales meetings to provide updates and ensure alignment on corporate initiatives and regional strategies
• Identify, plan, execute, and manage regional marketing programs and campaigns from start to finish, including stakeholder coordination, promotion, and performance results tracking
• Provide quarterly reporting on campaign and program performance, analyze results against KPIs, and deliver actionable recommendations to optimize future efforts
• Champion organizational involvement in regional associations and industry memberships; fostering relationships with key organizations to enhance market visibility and influence
• Support regional campaigns and programs by assisting in the management of social media platforms and digital ad campaigns
• Experience vetting and managing marketing and event vendors including negotiations, contract review and invoicing
• Assist in creating reports that summarize marketing activities, highlight campaign performance, promote high-value assets, and showcase performance metrics
• Track and manage annual and project-specific budgets, ensuring financial accuracy, timely reporting, and alignment with organization goals
• Submit accurate and timely expense reports and adhere to established approval and payment processes for events and sponsorship
• Maintain meticulous records of all marketing-related expenses, ensuring transparency and accountability in budget tracking and reporting processes
• Ensure marketing-generated leads are accurately tracked and passed to Sales using platforms such as HubSpot and Salesforce, while maintaining data integrity

• Ensure all digital and physical content is high-quality, visually engaging, and aligned with brand guidelines and standards

• Promote and demonstrate the behaviors consistent with CoreSite’s culture and Core Values

• Ability to thrive in a hybrid work environment that includes at least two onsite days per week in the downtown Denver office, currently Tuesdays and Wednesdays for in-person collaboration
• Willingness to travel approximately 30% of the time to regional events, with flexibility to accommodate evolving travel needs
• Proven ability to manage multiple projects under tight deadlines and successfully implement marketing campaigns and programs with measurable results; ability to provide examples and success metrics upon request
• Strong expertise in marketing, including branding strategies, buyer’s cycle management, persona-based marketing, and account-based marketing that support regional revenue targets
• Extensive knowledge of the data center industry event cycles and large tradeshows (e.g. PTC, Channel Partner Conference & Expo, Gartner Symposium, AWS Summits) is preferred, but not required
• Ability to collaborate closely with Sales teams to execute marketing campaigns and effectively manage vendor and partner relationships
• Detail oriented and highly organized, with the ability to multitask, prioritize projects, and produce high quality deliverables on time and within budget
• Demonstrated financial integrity, with a satisfactory credit history is required

Education and Experience:

• Bachelor’s degree in marketing, Business, or a related field preferred
• 7+ years of experience in B2B marketing, with a focus on demand generation and campaign execution is preferred
• 5+ years of proven experience in event planning, tradeshows, and webinars
• Proficiency with Microsoft Office suite, webinar tools, social media platforms, and marketing automation such as HubSpot and Salesforce

Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to handle, or feel objects; reach with hands and arms; climb stairs; balance; stoop or kneel; talk and hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus

Compensation: Compensation for this role includes a base salary between $85,000 and $100,000 annually. This role is also eligible for an annual bonus and equity, based upon individual and company performance.

Posting Timeline: This position is expected to be open for applications through January 15, 2025.

Not only does CoreSite have a fun, team-focused work environment, but we also offer great benefits to all employees regularly scheduled to work more than 20 hours a week!

• First-day medical insurance through Cigna with generous premium cost coverage
• Dental insurance through Delta Dental
• Vision insurance through VSP
• Telemedicine through MDLive for Cigna
• Healthcare and dependent care flexible spending account (FSA) plans
• Health saving account (HSA) plans for employees participating in the High Deductible Health Plan
• Life, AD&D, short-term disability, and long-term disability insurance fully paid by the company
• Voluntary coverage benefits for supplemental life, critical illness, accident, and hospital insurance
• First-day eligibility for 401(k) savings plan through Fidelity, which includes an attractive matching company contribution
• Discretionary annual bonus and equity incentive plan
• Employee stock purchase plan (ESPP) with a 15 percent discount
• 16 days of paid time off (PTO)
• 11 paid company holidays and additional floating holidays
• School visitation and elder care paid time off
• Parental leave, adoption and surrogacy benefits, and family planning/fertility support
• Wellness reimbursement program & wellness incentive program
• Free parking or a company contribution toward a public transit pass
• Education reimbursement and student loan debt assistance program
• Employee assistance program, childcare resources, personal finance management support, and student loan debt assistance program
• Pet insurance
• Charitable matching program

Applicant Privacy Notice: CoreSite is committed to protecting the privacy and security of personal information submitted by applicants. The California Consumer Privacy Act (CCPA) requires us to provide you information about our personal information handling practices. As a result, we’re providing this Privacy Notice that describes how we collect, use, share, and update personal information from individuals who wish to be considered for employment with CoreSite. To read the Applicant Privacy Notice, please go to https://www.coresite.com/applicant-privacy-notice