Field Marketing Manager

Field Marketing Manager – East Region

📍 Remote – Based in NYC, or Boston
🕒 Full-Time | Reports to: Director of Field Marketing

As industries race to embrace AI, traditional database solutions fall short of rising demands for versatility, performance, and affordability. Couchbase is leading the way with Capella, the developer data platform for critical applications in our AI world. By uniting transactional, analytical, mobile, and AI workloads into a seamless, fully managed solution, Couchbase empowers developers and enterprises to build and scale applications with unmatched flexibility, performance, and cost-efficiency—from cloud to edge. Trusted by over 30% of the Fortune 100, Couchbase is unlocking innovation, accelerating AI transformation, and redefining customer experiences. Come join our mission.

Location: Remote - Based NYC, or Boston

As industries race to embrace AI, traditional database solutions fall short of rising demands for versatility, performance, and affordability. Couchbase is leading the way with Capella, the developer data platform for critical applications in our AI world. By uniting transactional, analytical, mobile, and AI workloads into a seamless, fully managed solution, Couchbase empowers developers and enterprises to build and scale applications with unmatched flexibility, performance, and cost-efficiency—from cloud to edge. Trusted by over 30% of the Fortune 100, Couchbase is unlocking innovation, accelerating AI transformation, and redefining customer experiences. Come join our mission.

Position Overview:
Couchbase is seeking a results-driven Field Marketing Manager to support regional growth by leading and executing impactful marketing initiatives across the East Region. Reporting to the Director of Field Marketing, this role plays a key part in aligning marketing strategy with sales goals through regional events, Account-Based Marketing (ABM), and cross-functional collaboration.

The ideal candidate is a strategic, data-driven marketer with exceptional communication and project management skills, a deep understanding of field and partner marketing, and hands-on experience with both in-person and virtual event execution.

Key Responsibilities:

• Develop & Execute Regional Marketing Strategies: Build and implement localized marketing plans that align with regional sales objectives, focusing on ABM and persona-based engagement.
• Plan & Execute Events: Lead end-to-end execution of trade shows, conferences, executive networking events, partner programs, sales meetings, and customer engagements.
• Drive Account-Based Marketing (ABM): Collaborate closely with Sales, Solutions Engineering, Product Marketing, Digital Marketing, and Sales Ops to craft and launch 1:1 and 1:few ABM campaigns targeting strategic accounts.
• Cross-Functional Enablement: Align closely with internal stakeholders to ensure marketing efforts support sales initiatives and broader corporate strategies.
• Data-Driven Planning & Execution: Leverage data to inform event and campaign strategies. Manage logistics, lead tracking, and post-event analytics to optimize performance.
• Budget & Vendor Management: Forecast and manage budgets, select and negotiate with vendors, and track project metrics and ROI for all regional initiatives.
• Ensure Consistency & Excellence: Maintain brand alignment across all initiatives, manage contractors/vendors, and oversee timely logistics for all marketing assets and shipments.

Qualifications:

• 4+ years of experience in field marketing, including event management and ABM execution
• Proven success in driving measurable pipeline growth through strategic marketing programs
• Strong project and time management skills with a results-oriented mindset
• Excellent written and verbal communication skills
• Proficient in Microsoft Office or Google Workspace; experience with Salesforce, Airtable, or PowerBI is a plus
• Strong cross-functional collaboration and leadership abilities
• Creative problem solver with a team-first attitude
• Bachelor’s degree or equivalent required
• Willingness to travel up to 30%