Director, Media Strategy at Modifly (A CourtAvenue Company)

Modifly is looking for a full-time Director, Media Strategy to join our team with extensive experience and passion for performance marketing and digital media strategy. Your role will be to provide strategic media oversight across a set of key accounts,ensuring a standard of excellence when it comes to understanding the client's business and developing a cohesive, omni-channel plan to meet their objectives, establishing strong synergy between media and creative, building relationships with senior stakeholders, and partnering with the Account lead to drive organic growth. In addition, you will be responsible for fostering team development and enhancing media processes and ways of working. 

The ideal Director, Media Strategy is creatively-minded and performance-driven, a strong collaborator, and an all around figure-it-out-er. This role is dynamic—requiring independent decision-making and creative problem-solving skills, the ability to be flexible and pivot based on client needs, and a strong ability to effectively communicate with both the internal team and client in a timely manner. 

• Oversee development of omni-channel, performance-driven media strategies, inclusive of media mix, budget allocation, audience segmentation, creative strategy, KPI development and measurement frameworks
• Serve as the media point person when high-level strategy questions arise related to the marketing funnel, audiences, budget, measurement, etc.
• Ensure best-in-class performance-driven creative strategy  
• Identify opportunities for organic growth on key accounts, and work closely with Account leads to sell in new services, ad hoc scopes of work, etc. 
• Support the team on new business efforts and pitches, as time and bandwidth allows 
• Provide regular client health updates to Head of Paid Media, ensuring key wins are highlighted, and key challenges are flagged early 
• Be comfortable speaking to clients and partners about Modifliy’s unique philosophy and methodology when it comes to performance media, creative testing, etc. 
• Proactively identify and execute media process enhancements to improve ways of working with clients, vendors, and internally across disciplines
• Keep a pulse on resourcing needs across the team and work closely with Head of Paid Media to evaluate bandwidth, determine skill gaps, vet candidates, and help onboard new team members (full-time and/or freelance) 
• Ensure ongoing career growth and development of junior team members through delegation, training, and coaching
• Other applicable or related duties as assigned

• 7-9+ years of experience in media strategy 
• Ability to craft cohesive strategy based on client goals, industry knowledge, and audience insights
• Experience at a creative agency and/or working closely with a creative department to develop concepts, testing strategy, etc. 
• Communicate effectively with your team and the clients, staying accountable, highlighting wins and losses
• Experience leading cross-channel client engagements with minimal oversight
• Understanding of basic marketing funnel and where each channel plays role
• High level of self accountability to get work done and push the team to hit all goals
• Understanding of a startup environment and the flexibility needed in order to be successful
• Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
• Effective time management and project management skillsOperate independently with little supervision

Furthermore, as a valued member of our team, this individual will have access to ongoing learning opportunities, including workshops on data analysis techniques, advanced ad platform functionalities, and emerging trends in the digital marketing landscape. This commitment to continuous learning of both technique and management skills ensures that our team members are equipped with the latest tools and strategies to excel in their roles.

This role not only offers the chance to contribute to exciting projects and drive client growth but also provides a supportive environment for career advancement and skill development. Join us at Modifly and embark on a journey of professional growth and success in the dynamic field of digital marketing.

ABOUT MODIFLY

Who and Where We Are: We are a diverse team of strategist, media buyer, creative, operations, account and data collaborators spread out all over the United States with a shared goal.‍

What We Do: We harness the powers of modern media to build connections between brands and consumers for the purpose of driving revenue and growth.‍

How Long We’ve Been Doing It:  We’ve been at this since 2017 and continuously evolve our approach to meet developing trends, while inspiring some of our own, along the way.‍

How We Do It:  We start by listening, learning and collecting information. Next, we build out a customized plan with design meaningful content and artfully manage its distribution. The result? Data-driven, creative campaigns broadcast over modern media channels that create deep consumer relationships while delivering measurable insights into the impact on your brand’s performance.‍

Why We Do It: Our motivation is rooted in innovation. We are change agents with a passion to help brands leverage emerging technology to unlock modern solutions.