Director of Analytics, Performance Intelligence

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. 

At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

We are looking for you or maybe someone you know…  Edelman Data & Intelligence (DxI) is looking for an inspiring Director of Analytics, Performance Intelligence, to join our team.  The role will focus on providing insights and consultative support to our account teams to help drive business results for our clients.  

Reporting to the Head of DXI Canada, the successful candidate will be a proven strategic research professional who will utilize their experience in quantitative (e.g., campaign analysis, sophisticated reporting (Dashboarding), Statistics) and qualitative (e.g., surveys, social trends etc.) methodologies, as well as predictive and prescriptive analytics, to contribute to the growth of our DxI specialty. 

You have a solid research background and strong skills across the entire project lifecycle (scoping and costing, Data & Analytics, Web analytics experience (GA4, Adobe), project execution, data analysis, reporting, and presenting). You leverage your experience to drive the development of innovative and creative research methods and uncover insights that provide clear direction in terms of the business and marketing related decision-making for our clients. You have excellent organizational and time management skills, unwavering attention to detail, strong abilities in PowerPoint and Excel, and bring a positive attitude to the workplace.  

• Support collection, aggregation, and analysis of digital marketing data to provide meaningful insights and recommendations for internal and external stakeholders.  
• Manipulate, analyze, and interpret large datasets from multiple sources, including native media platforms and third-party data sources. 
• Accurately evaluate the effectiveness and efficiency of paid and owned media campaign performance. 
• Inform campaign/activation goals and develop KPIs, benchmarks, and measurement frameworks as part of broader planning. 
• Effectively communicate and present technical concepts to non-technical audiences. 
• Attribution & Measurement: Develop and maintain attribution models (multi-touch, media mix modeling, incrementality testing) to assess true marketing impact across channels. 
• Performance Reporting: Create, automate, and oversee dashboards, scorecards, and regular reporting frameworks for key stakeholders, from campaign managers to C-level executives. 
• Campaign Insights & Optimization: Deliver deep, actionable insights to improve channel performance, audience targeting, creative effectiveness, and budget allocation. 
• Disseminate and present reporting deliverables as a storyteller, working to uncover and tie analytical insights to client strategy and planning initiatives. 
• Liaise with internal teams and third-party partners to drive the business forward. 
• Demonstrate diligence, attention to detail, and adherence to best practices. 
• Stay up to date and have an informed opinion on industry trends, technologies, and pertinent research as well as relevant platform updates. 
• Collaborate with Performance Marketing, Digital Strategy, Creative, Planning teams to inform measurement strategy, data management and capture requirements, and guide decision-making. 
• Participate in internal and external status meetings, as well as be comfortable in a client-facing role. 

• Possess a bachelor or graduate degree in communication, advertising, marketing, business, statistics, mathematics, or similar discipline from an accredited post-secondary institution. 
• Have 6+ years of relevant professional experience working in performance marketing, digital media and advertising, or marketing/consumer research. 
• Understanding of basic and key data analysis and mathematical concepts, digital advertising and paid media metrics, data collection methodologies, brand lift studies and digital/performance marketing concepts. 
• Expertise collecting, analyzing, and communicating paid and organic media data and campaign measurement results. 
• Expertise in web and marketing analytics tools (Google Analytics 4, Adobe Analytics, Google Tag Manager, Looker, Tableau, Power BI, etc.). 
• Demonstrated ability to independently work with large data sets across multiple data sources, natively and/or third-party data platforms. 
• Knowledge of cross-channel performance analytics with technical understanding of web analytics, ad-serving, and data management platforms. 
• Familiarity with marketing attribution methodologies and media mix modeling (MMM). 
• Strong knowledge of the paid media landscape, including emerging platforms and best practices. 
• Excellent analytical, quantitative, and problem-solving skills with proven ability to deliver actionable insights and recommendations. 
• Proficient with Tableau, Power BI, or other business intelligence and data visualization software is preferred. 
• High proficiency with Microsoft Excel and PowerPoint. 

• Fun first attitudes – because what’s the point of doing great workifaren’t having fun? 
• Career pathing on the mind – whether you plan to stay for 2 years or 20 years we put your development and career goals as a priority 
• Open, accessible remote community – the best research happens with collaboration and sometimes that includes input from our non-research co-workers 
• Broader communications exposure – you will get the opportunity to work alongside broader Edelman teams such as Corporate, Brand, Digital, Tech, Health, Public Affairs, and more 
• Open minds for new ideas and methodologies – maybe it’s not broken, but that doesn’t mean we can’t make it better 
• Level agnostic – doesn’t matter if you are the boss or an intern, we are all in this together 
• Global Reach – we have researchers you can tap into around the world 

• Edelman Data and Intelligence (DxI) is the global performance, research and analytics consultancy of Edelman, a leading global communications firm. Headquartered in New York with offices globally, DxI houses more than 450 consultants, strategists, researchers, data scientists, data visualization specialists, and analysts worldwide. Our specialists are method-agnostic and leverage the best of primary research, secondary research, advanced analytics, and business science to solve business and communications issues for our clients. As reported by the American Marketing Association (AMA) in their 2018 Gold Report, Edelman DxI is a top 50 U.S. market research and analytics firm.

We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.