EMEA Prospect Manager

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. 

At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

The EMEA Growth team is seeking an experienced Prospecting Manager to join their team and support their mission to unlock full-circle growth across the EMEA region - Europe, the Middle East, and Africa.  This role blends strategic oversight with tactical execution, requiring expertise in business development, stakeholder management, and communication strategy. 

The successful individual will offer five to eight years of experience in a business development role where they are responsible for prospecting strategy development and structuring outbound pursuits to create new client opportunities.  This role requires but is not limited to prospect identification and management across the business, prospect mapping, and working closely with internal stakeholders and marketing to identify the solve we offer, and the collateral/actions required to deepen Edelman’s prospect relationship.  An understanding of integrated communications and Edelman’s unique offerings with strong analytical skills is a distinct advantage. Operating at a regional rather than a market level, the individual should be able to identify the right tools and approach to sharpen our prospecting effort and be prepared to roll their sleeves up to make it happen.   

Success will be measured by the individual’s ability to generate fit-for-business leads, effective pipeline management, and a clear ability to support internal stakeholders in unlocking new client opportunities. 

• Prospect Identification and Management;
• Identify, evaluate, and manage potential clients across the EMEA region for our sector, practice, and specialism leads. 
• Conduct research and mapping to understand prospect needs, priorities, and opportunities for engagement working alongside internal stakeholders. 
• Develop the approach to target prospects effectively. 

• Prospecting Strategy Development;
• Contribute to and implement robust prospecting strategies to create new business opportunities. 
• Leverage tools, data, and analytics to sharpen prospecting efforts.  Put forward new platforms and build the business case for pilot and investment. 

• Outbound Pursuit Structuring;
• Create and execute outbound strategies tailored to specific prospects. 
• Ensure pursuits are structured for success by aligning efforts with organizational capabilities. 
• Ensure efforts are tracked and learnings are synthesized to optimize outcomes. 

• Stakeholder Collaboration;
• Work closely with internal stakeholders to identify solutions, align to prospect needs. 
• Partner with the EMEA Marketing team to develop effective collateral to enhance engagement with prospects. 
• Partner with our CRM lead to ensure HubSpot is integrated appropriately. 

• Integrated Communications Knowledge;
• Apply an understanding of integrated communications and Edelman’s unique offerings to prospecting activities. Ensure the approach reflects our value proposition and capabilities. 

• Lead Generation and Pipeline Management;
• Generate high-quality, fit-for-business leads that align with Edelman’s goals. 
• Maintain and manage a well-organized and actionable pipeline. 
• Monitor, report, and optimize lead generation efforts for sustained success. 

• Operational Execution;
• Proactively implement and manage tools, processes, and approaches to enhance prospecting outcomes. 
• Demonstrate a hands-on approach to ensuring objectives are achieved. 

• Performance Measurement;
• Track success through measurable outcomes such as lead generation, pipeline health, and new client acquisitions. 
• Use metrics to refine strategies and report progress to leadership.

• Industry Engagement;
• Stay updated on trends and innovations in our industry and major client wins across our key competitor set. 
• Where relevant support marketing and represent the agency at industry events, conferences, and trade shows to expand the network and generate leads. 

• Proven ability to identify and engage high-value prospects. 
• Exceptional communication, negotiation, and relationship-building skills. 
• Well-organised with a structured approach to workstream planning. 
• Proficient in using CRM tools and other prospecting technologies. 
• Analytical mindset with the ability to interpret market data and translate it into actionable insights.
• Results-driven with a strategic mindset. 
• Self-motivated and able to work independently while collaborating effectively with teams. 
• Resilient and adaptable to fast-paced, dynamic environments.

Benefits  

Our benefits and policies are designed to ensure our employees feel comfortable, inspired and equipped to thrive and do their best work. We offer a wide range of benefits across health, family, community, finance and time away including:   

- Competitive Annual Holiday plus an additional days holiday for your birthday and 3 days over the festive season.   

- Flexible working - Hybrid working policy and 30 days work from anywhere worldwide!   

- Financial Wellbeing - Pension plan, income protection, and life insurance at 4x annual salary.   

- Building a Family - Whether it’s maternity leave, adoptive leave or shared parental leave, take up to five months on full company pay. We also celebrate the arrival of your child or wedding day by offering a company child & wedding gift. In addition Edelman partners with Peppy, a specialist healthcare and wellbeing service that provides all employees with access to expert pregnancy and parenthood, menopause and fertility support.   

- Health and Wellbeing – Access to Private Medical Insurance, Digital GP and wellbeing program, Cycle to Work Scheme, subsidised corporate gym membership, a Quit Smoking Scheme, Annual flu vaccinations and 24/7 access to trained professionals in relation to a range of issues, in absolute confidence.   

- Personal and Professional Development- Clear progression routes and continuous training/professional development via Edelman Learning Institute 

- Community – Get to know your colleagues and unwind at our weekly staff get together. We also encourage everyone to take part in our Citizenship Activities where you can spend a day each year helping a charitable cause, paid for by us.   

Our Values  

Core to our culture are our values, which guide our behavior, support a client-centric approach, influence the way we work with each other, our clients and the community, and inspire great work.  

- The Relentless Pursuit of Excellence: Bringing the best of ourselves and partners to our clients.  

- The Freedom to be Constantly Curious: Tenacious, flexible and thorough approach that drives creativity and growth for clients and ourselves.  

- The Courage to do the Right Thing: Trusted and resilient partner, committed to building a diverse, equitable and inclusive workforce, that prioritizes the wellbeing of ourselves and our colleagues.  

- The Commitment to Positively Impact Society: Performing our work with an environmental conscience, and a sense of tolerance, fairness and equality. 

Edelman is a provider of equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.  

We are in relentless pursuit of an equitable, impactful, respectful and culturally-curious workplace that drives innovative thinking, cultivates diverse ideas, and promotes true collaboration among our employees and our partners. For further information visit: Diversity, Equity and Inclusion | Edelman 

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We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.