Creative (Content) Strategy Lead

Who we are

In a world where old school soft drinks, unnecessary food waste and outdated business practices are a thing of the past, DASH is at the forefront of a new wave of healthy soft drinks. We infuse our super tasty waters with real wonky fruit. That’s the bent, crushed, misshapen fruit that supermarkets say no to.
Finally, a drink to 𝐟𝐞𝐞𝐥 𝐠𝐨𝐨𝐝 about. No sugar, no sweeteners, no worries.

DASH launched in 2017 and has quickly become the market leading brand in a category that has grown over 150% YoY in the UK. DASH has an industry-leading DTC platform, and in 2024 will sell 35 million cans in 20+ international markets with notable retailers including: Sainsbury’s, Tesco, Waitrose, Ocado and COOP.

We are incredibly proud to say that we are a Certified B Corporation. We always intend to use our business as a force for good, and now it’s official.

Job role:

We are looking for an exceptional copywriter and storytelling mastermind to take DASH’s marketing strategy to the next level. We want you to be the creative brains behind engaging and innovative content, and lead DASH’s new content team. 

●        Own the content strategy for all Marketing Campaigns and Product Launches; writing & developing high impact hooks and compelling copy

●        Work in partnership with channel managers to write copy for emails, video scripts, billboards, TV Ads and everything in between; all while optimising for clear objectives

●        Work closely with the design team to ensure creative consistency across all channels, while maintaining the DASH brand’s voice and tone

●        Support relationships with external agencies & creators by helping to write clear briefs & engaging scripts, and offering constructive feedback on live projects

●        Use the data provided to continuously refine and optimise copy & content, across all channels

●        Manage the Social Media Content Creator to develop and produce original, engaging content across key platforms (Instagram, TikTok, LinkedIn)

Experience we are looking for:

●        7+ years in a copy-led strategic creative role, with a focus on digital marketing for paid and organic channels

●        Proven copywriting and storytelling skills

●        Strong creative strategy experience and understanding of the marketing channel mix

●        Experience making content with performance in mind, to continually improve its effectiveness

●        Experience collaborating with agencies, freelancers, and content creators to deliver high-quality creative work

●        Demonstrated leadership or mentoring experience, with aspirations to lead a content team

●        Confidence in presenting ideas to stakeholders and advocating for your creative vision

●        Nice to have: Filming and editing video skills.

About you:

●        You are a talented copywriter and an ideas machine with a passion for creativity

●        A strategic mind, able to disseminate briefs and experienced in creative judgement

●        A natural storyteller with the ability to bring ideas to life through both written and verbal communication

●        A proactive self-starter who thrives in a fast-paced environment and is comfortable navigating ambiguity

●        Pragmatic mindset, able to absorb insights from content performance and build on them for continuous improvement

●        Passionate about being part of a mission-driven company that’s promoting healthier lifestyle choices

What we can offer:

●        Competitive salary and discretionary bonus

●        Hybrid working with minimum three days in the office a week

●        Consideration for share option scheme (after 1 year service)

●        25 days holiday a year

●        Subsidised public transport travel (Zones 1-2)

●        Classpass and Headspace subscriptions

●        Work phone

●        Enhanced family-friendly policies

●        Free tasty breakfast in the office

●        Regular social events with the team

●        Dynamic and supportive working environment

●        As much DASH as you can drink!

DASH's commitment to diversity and inclusion:

DASH Water is committed to employing a diverse workforce and providing a supportive environment for employees from all backgrounds. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, disability or age. If there is anything we can do that will help you submit an application and take part in the application process, please contact us first at HR@dash-water.com