Digital Platform Specialist (The Scots Magazine)

Job Title: Digital Platform Specialist, The Scots Magazine

Department: News Features (Local Community)

Location: Scotland: Hybrid

Reports to: Editor, The Scots Magazine

Direct Reports: None

About DC Thomson:

At DC Thomson, we are a business with a purpose – to make a positive impact on the communities we serve. 

We are home to some of the world’s best-loved media brands, organised around local news and radio, companionship, kids, advocacy, energy, puzzles and hobbies. 

The Courier, The Press & Journal, The Sunday Post, Beano, Stylist, Puzzler, The People’s Friend, bunkered, Energy Voice, Findmypast and Brightsolid are just some of the brands you might know us for. 

Deeply rooted in our communities, we are investing in data, technology and talent to unlock a new level of understanding about what really matters to our customers. 

How you’ll play a part:

As a Digital Platform Specialist, you will play a pivotal role in shaping the digital presence of The Scots Magazine. Your responsibilities include researching, pitching, and producing engaging features informed by search and social data, leading digital production best practices within the editorial team, and overseeing the development and maintenance of the digital membership platform. You will work collaboratively across teams to deliver impactful and audience-focused digital content that aligns with the magazine's goals, using your digital insights and influence as a trusted colleague to shift commissioning to be more digitally influenced over time.

What you’ll deliver:

• Content creation & strategy

o Research and analyse search and social data to identify trending topics that overlap with reader needs

o Pitch and produce high-quality, engaging features tailored to digital platforms

o Monitor performance metrics and refine strategies to optimise audience engagement and retention

• Mentoring & skills development

o Lead the implementation of digital production best practices within the editorial team

o Provide training and support to upskill colleagues on digital tools and techniques

• Platform management

o Take end-to-end responsibility for the development, maintenance, and optimisation of The Scots Magazine digital membership platform

o Ensure a seamless, user-friendly experience that supports audience growth and subscriptions

• Collaboration & communication

o Collaborate effectively with the editorial team and the wider features department to align digital strategies with overall objectives

o Partner with designers, marketers, and technical teams to execute cohesive digital campaigns

What you’ll bring:

• Essential

o Proven experience in digital content creation, analytics, and audience engagement

o Strong knowledge of SEO, social media trends, and performance analysis

o Proficiency in content management systems (e.g., WordPress) and digital production tools

o Exceptional writing, editing, and communication skills

o Ability to independently manage projects and meet deadlines in a fast-paced environment

• Desirable

o Experience managing membership or subscription-based platforms

o Familiarity with the Scottish cultural landscape and The Scots Magazine audience

o Skills in multimedia production, such as video editing or podcasting

To apply for this role, please follow our online application process and submit a CV and cover letter.

This is a full-time, permanent position, working 35 hours per week. This is a hybrid role offering a blend of home and office working from our Meadowside/Dundee, Aberdeen, Edinburgh or Glasgow Office. We offer a generous package including 34 days holiday, Health Cash Plan, Onsite Staff Gym, excellent Pension, a competitive salary, and many more staff discounts and benefits.

We are an equal opportunity employer and encourage applications from everyone and do not discriminate on the basis of race, religion, gender, sexual orientation, age, marital status, disability or any other protected characteristics. 

If you have any issues with your application, please email recruitment@dcthomson.co.uk

Closing date for applications is 24th of February 2025 

Please note that we reserve the right to close the vacancy early once we have received suitable applications. Therefore, please ensure you submit your application as early as possible to avoid disappointment.