Digital Marketing Lead

DELTA FOODS is seeking a Digital Marketing Lead responsible for developing and executing digital marketing strategies to drive brand awareness, engagement, and intent to purchase. The role requires hands-on expertise in digital campaigns, content marketing, social media, analytics, and performance optimization across various online platforms.

Key accountabilities:

· Develop and implement comprehensive digital marketing strategies in cooperation with Brand/Marketing Managers to support business objectives.

· Plan and oversee online campaigns across multiple Media channels, including Video (YouTube, Meta, TikTok, Programmatic, WebTV), Influencer, Native / Digital PR and display advertising in cooperation with Brand/Marketing Managers.

· Work closely with creative, media, and Marketing teams to align deliverables, implement social media strategies and drive  digital growth initiatives.

· Oversee content creation and distribution to ensure brand consistency and engagement across digital platforms.

· Understand and analyze key performance metrics and prepare detailed reports to measure campaign success and identify areas for improvement.

· Manage corporate websites and its performance, ensuring optimal user experience through UX/UI best practices.

· Stay updated on industry trends, emerging technologies, and best practices to ensure innovative marketing approaches.

· Bachelor's degree in Marketing, Digital Media, Communications, or a related field

· Proficiency in digital marketing tools such as Google Analytics, Google Ads and CRM platforms.

· Proficiency in English, both written and spoken

· Strong computer literacy, including familiarity with Microsoft Office Suite

· Min 4 years of experience in digital marketing through either a brand or an agency role, with a strong focus on strategy and execution

· Strong understanding of marketing principles and various digital channels

· Experience with content marketing and growth strategies

· Strong analytical skills, · attention to detail and the ability to translate data into actionable insights 

· Creativity and problem-solving mindset to drive innovative marketing strategies 

· Excellent interpersonal and communication skills (written and verbal)

· Excellent project management skills

Ability to work independently and manage multiple projects in a fast-paced environment

· Competitive remuneration package

· Private Health & Medical Insurance

· Unlimited resources on continuous learning and personal development

· Work equipment/tools

· Special employee DELTA product discounts

· Employee Assistance Program (EAP)

· Vivartia Group Privilege Card