Team Lead Paid Search (SEA)

Team Lead Paid Search (SEA)
Amsterdam

This role is part of our Creative and Media team based in Rotterdam and Amsterdam. Our team is a vibrant mix of talents, ranging from Creatives, Influencer Marketers, Brand & Content Strategists to Account Managers, Programmatic and Marketing Automation Consultants. Together, we blend imaginative storytelling and performance-driven strategies with cutting-edge technology to create engaging digital experiences that build lasting relationships with our clients like Netflix, Canva, Foot Locker, Philips & Biscoff. 

JOB PURPOSE

Our Paid Search (SEA) consultants team is working on helping our clients developing and growing their online businesses. As a Lead you’ll be managing a team of SEA specialists ranging from junior to senior level. It’s your responsibility to make sure every member has what he or she needs to deliver their best work and that they grow professionally. You have the end responsibility for your team’s turnover. On top of that, you are aware of the client collaboration status of all team members and know when to interfere when needed. Last but not least, you have a vision on how the Paid Search landscape evolves and know how to anticipate on these developments. 

Besides your Lead responsibilities, you’ll also be working on clients. Here you do not only run campaigns, but you also act as a business partner for our clients. This means that you’re thinking with the client and you’re consulting them based on marketing needs, challenging their goals, assessing feasibility and carrying on with a resolution. 

This role requires a deep understanding of paid search, strategic planning, and a passion for driving results. The ideal candidate can manage and optimize paid search campaigns, collaborate with cross-functional teams, and provide strategic recommendations to clients.

You are a critical thinker and analytical problem solver, equally curious and creative. You have a strong command of paid search platforms, such as Google Ads and Bing Ads, and can effectively communicate complex ideas to clients and internal stakeholders. You have a track record of driving results and optimizing campaigns to meet client objectives. As a key member of the team, you will contribute to the growth and success of our clients' digital campaigns.

KEY RESPONSIBILITIES

• Being aware of the well-being, development and progress of its team members at all times;
• Being able  to create valuable personal development plans together with its team members and offers structural guidance in order to help them achieve the goals that have been agreed on;
• Being able to define the expectations for the whole team and knows how to convey this well;
• Develop and implement effective paid search strategies that align with client objectives and target audience;
• Being able to spot client challenges together with the team member and knowing how to stimulate the team member to work towards a solution;
• Manage multi-market paid search and shopping campaigns for clients;
• Lean into automation and use of data within campaigns, including utilizing AI to improve performance;
• Monitor campaign performance, analyze data, and provide regular reports to clients, highlighting key metrics and recommendations for improvement;
• Stay up-to-date with industry trends and best practices in paid search advertising;
• Collaborate with cross-functional teams to ensure seamless execution of campaigns and alignment with client goals;
• Stay informed about changes in search engine algorithms and adjust strategies accordingly;
• Ability to work collaboratively in a fast-paced, deadline-driven environment.

 WHAT ARE WE LOOKING FOR

• 5+ years of solid experience in creating, managing and optimizing paid search & shopping campaigns, preferably within a digital agency or similar environment;
• Experience in mentoring/guiding co-worker(s) or a team of digital specialists;
• Have a self-confident, competent and empathetic appearance with which you manage to convince colleagues as well as clients of your ideas;
• Strong knowledge of paid search platforms, such as Google Ads and Bing Ads;
• Proven track record of driving results and optimizing campaigns to meet client objectives;
• Excellent analytical skills and ability to interpret data to drive campaign optimization;
• Strong communication and presentation skills, with the ability to effectively communicate complex ideas to clients and internal stakeholders;
• Are analytical, flexible and can work independently;
• Can present complex results in clear and understandable language;
• Can communicate in English fluently (spoken and written), fluency in Dutch will be a considered as a big plus.
• Are located in the Netherlands and are ready to commute to our Amsterdam office few times a week.

WE OFFER

• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021, has been named a Great Place To Work since 2022 in the Netherlands and named ‘Agency of the Year’ at both The Lovies and The Webby Awards;
• Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together!
• A flexible, hybrid working policy (2-3 days from the office, depending on location) and the opportunity to work from abroad for 13 weeks a year;
• DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs. Develop your skills with courses and programs tailored to your needs;
• Stay happy and healthy with a contribution to your health through the OpenUp platform, gym and wellness discounts, and healthy lunches at the office;
• Get a discount on your lease bike and ride in style. You can also enjoy hassle free-commutes with an NS Business Card;
• You can discover even more employee benefits here.

WHO ARE WE? 

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating. 

Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.

DIVERSITY, EQUITY & INCLUSION 

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.