Manager, Retention Marketing, DashPass
About the Team
The mission of our Retention Marketing team is to build lasting relationships with our audiences – consumers, dashers, and/or merchants – as soon as they engage with DoorDash by providing them with a personalized, cross-channel experience that delights them and drives them to return to DoorDash to find the products and experiences that are relevant to them.
About the Role
As a Consumer Retention Marketing Manager on DashPass you will be responsible for communications and programs to grow DashPass customer engagement & retention across email, push notifications and in-app messaging. You will collaborate with all parts of the business to create and execute CRM strategies that move business metrics and surprise and delight our customers. This role will focus on DashPass benefits inclusive of partnerships that increase value for DashPass subscribers, where your job will be to leverage these benefits to drive greater DashPass adoption and retention.
You will report into the Consumer Lifecycle Marketing Lead on our Growth Marketing team within our Marketing organization.
You’re excited about this opportunity because you will…
- Create a cohesive DashPass partnerships CRM strategy across the customer lifecycle for both automations and ad hoc communications
- Work closely with DashPass Integrated Marketing to develop campaign strategy briefs based on business needs and audience behavior, determining the best channel mix, audience targeting, and number of touchpoints per program
- Collaborate with Promo Strategy team to determine the optimal incentive structure per program based on behavioral needs and financial (i.e. promo efficiency) constraints
- Partner with Marketing Ops counterparts who are responsible for campaign build, QA, & launch
- Align with lifecycle marketing manager counterparts to ensure all lifecycle strategies, across automations and ad-hoc campaigns, complement the existing CRM lifecycle for all existing DashPass comms plus overall Consumer lifecycle comms
- Contribute to weekly strategy reviews for lifecycle program requests to ensure all new and revised programs meet a high comms quality bar (i.e. are relevant, creatively consistent)
- Increase personalization and relevance within audience lifecycle
- Work with internal creative studio to create optimal CRM assets that drive both business impact and audience engagement & relevance
- Analyze campaign results, develop benchmarks, and create and share regular performance reports
We’re excited about you because you have…
- 6+ years experience in customer retention, email, and/or growth marketing
- Record of driving business results via cross-channel marketing campaigns
- Strong stakeholder management and interpersonal skills
- Hands on experience with CRM technology including ESPs, segmentation tools, and complex data structures and systems
- Extreme organization, dependability, self-motivatation & ability to multi-task
- Bachelor’s degree or equivalent experience
Applications for this position are accepted on an ongoing basis
Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only
We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.
The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey
Compensation
The successful candidate's starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.
In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.
DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package for all regular employees that includes a 401(k) plan with an employer match, paid time off, paid parental leave, wellness benefits, and several paid holidays. Paid sick leave in compliance with applicable laws (i.e. Colorado Healthy Families and Workplaces Act).
Additionally, for full-time employees, DoorDash offers medical, dental, and vision benefits, disability and basic life insurance, family-forming assistance, a commuter benefit match, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
If you need any accommodations, please inform your recruiting contact upon initial connection.
Average salary estimate
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DoorDash is a technology company that connects customers with their favorite local and national businesses in the United States and Canada. The company is headquartered in San Francisco, California.
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