Search Engine Optimization (SEO) Specialist

Who We Are                                                                                                        

EarthCam is the global leader in providing webcam content, technology and services. Founded in 1996, EarthCam provides live streaming video, time-lapse construction cameras, and Software-as-a-Service (SaaS) for AI-powered visual asset management, leveraged through our intuitive Control Center 8 dashboard which integrates with leading project management software.  EarthCam leads the industry with the highest resolution imagery available, to empower building information modelling (BIM) and Virtual Design Construction (VDC) teams with actionable visual data. EarthCam's innovations include the world’s first outdoor gigapixel panorama camera system, and the first ever 5G construction camera. EarthCam has documented over a trillion dollars of construction projects around the world. The company is headquartered on a 10-acre campus in Northern New Jersey.

We are seeking a collaborative and data driven SEO Specialist to join our growing team.

Responsibilities:

·         Develop optimization strategies to increase website search engine results rankings

·         Conduct keyword research and analysis to guide content optimization

·         Manage on-page and off-page techniques to improve SEO performance including title tags, meta descriptions, headings/subheadings, URL optimization, link and backlink building, and influencer marketing

·         Monitor and report on website metrics (traffic, conversions, CTR, backlink metrics, engagement, CPC, keyword rankings) and performance using site audit tools like Google Analytics, Similarweb, Semrush, Ahrefs and other

·         Conduct competitive SEO audits and monitor website traffic to uncover opportunities and identify areas of improvement

·         Implement technical SEO strategies to fix site issues and improve site speed

·         Collaborate with marketing team and content creators to develop SEO-friendly content

·         Manage Google Search Console for website crawling, indexing and performance tracking

·         Stay updated on industry trends and algorithm changes to adjust strategies accordingly

Qualifications

·         Bachelor’s degree from an accredited college or university in communications, marketing, or related field

·         Experience and strong understanding of SEO practices including keyword research, technical SEO, content strategy, analytics, and markup language including HTML and CSS

·         Experience with website analytic and audit tools, Google Analytics, Google Search Console, Screaming Frog, Ahrefs, Semrush, Moz and other

·         Ability to improve organic search results through keyword research, content creation, link and backlink building and technical audits

·         Proficiency working within content management systems (e.g., WordPress, CakePHP, Magento and Drupal)

·         Strong creative and technical skills to increase website visibility and improve SERPs

·         Excellent communicator that works well cross-functionally

What We Offer

The EarthCam package includes excellent salaries, bonuses, benefits, and constant opportunities for development – designed to create an entrepreneurial, invigorating and satisfying environment. Our benefits include:

·         Health insurance (Single coverage 100% paid for by company)

·         Dental and vision insurance

·         401K Plan (with aggressive company matching)

·         Paid time off, plus paid holidays

·         Regular free breakfasts, lunches and snacks

·         Bicycles to ride around campus

·         Team BBQs and annual company Olympics