(CB)Digital Marketing Manager - Paid Media

·         Lead and scale the Digital Marketing Team

·         Build and manage a high-performing team, with systems that allow the team to scale sustainably as the company and client portfolio grow

·         Plan and allocate team resources effectively, ensuring capabilities and bandwidth match current and future needs

·         Oversee paid media from end to end

·         Drive the planning, buying, execution, and reporting of campaigns across Meta, Google, TikTok, programmatic platforms, and marketplace ads/solutions (Lazada, Shopee, Zalora)

·         Ensure quality, efficiency, and performance across all stages of the campaign lifecycle

·         Drive performance and forecasting

·         Monitor and improve KPIs such as GMV, NMV, return/cancellation rates, AOV, UPT, traffic, conversion rate, cost-income ratio, CPA, ROAS, CTR, and ad revenue

·         Forecast sales contributions from digital marketing and work with leadership to align on targets

·         Collaborate cross-functionally

·         Work closely with Client Services, Creative, Operations, and other departments to ensure strategies are aligned and executed seamlessly

·         Optimize the customer journey through digital initiatives to support stronger media and commercial performance

·         Maintain expertise and raise the bar

·         Stay current with industry trends, platform updates, and understand what best-in-class execution looks like

·         Bring in fresh ideas and make strategic improvements to elevate the company’s digital marketing service

·         Own accountability and reporting

·         Set clear performance standards and ensure consistent delivery across the team

·         Lead regular reporting cycles and ongoing process improvements

Responsibilities

·         Lead and scale the Digital Marketing Team

·         Build and manage a high-performing team, with systems that allow the team to scale sustainably as the company and client portfolio grow

·         Plan and allocate team resources effectively, ensuring capabilities and bandwidth match current and future needs

·         Oversee paid media from end to end

·         Drive the planning, buying, execution, and reporting of campaigns across Meta, Google, TikTok, programmatic platforms, and marketplace ads/solutions (Lazada, Shopee, Zalora)

·         Ensure quality, efficiency, and performance across all stages of the campaign lifecycle

·         Drive performance and forecasting

·         Monitor and improve KPIs such as GMV, NMV, return/cancellation rates, AOV, UPT, traffic, conversion rate, cost-income ratio, CPA, ROAS, CTR, and ad revenue

·         Forecast sales contributions from digital marketing and work with leadership to align on targets

·         Collaborate cross-functionally

·         Work closely with Client Services, Creative, Operations, and other departments to ensure strategies are aligned and executed seamlessly

·         Optimize the customer journey through digital initiatives to support stronger media and commercial performance

·         Maintain expertise and raise the bar

·         Stay current with industry trends, platform updates, and understand what best-in-class execution looks like

·         Bring in fresh ideas and make strategic improvements to elevate the company’s digital marketing service

·         Own accountability and reporting

·         Set clear performance standards and ensure consistent delivery across the team

·         Lead regular reporting cycles and ongoing process improvements