Coordinator, Social Media

OUR STORY

We are a company with integrated luxury and lifestyle offerings centered on movement, nutrition and regeneration.  In addition to Equinox, our other brands, Blink, Pure Yoga, SoulCycle, Furthermore, Precision Run, and Equinox Hotels are all recognized for inspiring and motivating members and employees to maximize life. Within our portfolio of brands, we have more than 200 locations within every major city across the country in addition to London, Toronto and Vancouver.

OUR CODE

We are passionate about high performance living and we practice what we preach – investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don’t settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results.  We are obsessed with what’s new, what’s now, what’s next. Never following, always leading, living ahead of the moment in fashion, culture and consumer behavior. We aren’t just a company; we’re a community vested in each other’s success. We value humility and a team approach at every level of the company.

If you are a high performing individual who is passionate about winning and inspiring others then we are excited to discuss career opportunities with you.

The Coordinator, Social Media, reporting directly into the Senior Director of Integrated Marketing will be responsible for executing and managing social media strategies that align with the brand’s image and business objectives. You will play a key role in enhancing brand visibility, engagement, and growth across digital platforms while ensuring all content reflects the premium nature of our brand.

Responsibilities:

• Develop, curate, and schedule high-quality, on-brand content for social media channels, including Instagram, Facebook, TikTok, LinkedIn, and emerging platforms.
• Monitor, engage with, and grow social media communities by responding to comments, messages, and mentions in a timely and professional manner.
• Support the implementation of social media campaigns, contests, and promotions to drive engagement and traffic.
• Track and analyze key performance metrics (KPIs) to measure the effectiveness of social media strategies and identify opportunities for improvement.
• Stay updated on the latest trends, technologies, and best practices in social media to keep the brand at the forefront of innovation.
• Work closely with the Marketing, Creative, and Content teams to align social media efforts with overarching brand and business goals.
• Capture and post live content from events, club openings, and key moments to showcase the brand’s lifestyle and exclusivity.

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2-4 years of experience in social media management, preferably in the luxury, wellness, or fitness industry.
• Proven track record of managing and growing social media accounts.
• Strong knowledge of social media platforms, including content formats, analytics, and tools (e.g., Hootsuite, Sprout Social, or similar).
• Excellent written and verbal communication skills with the ability to create engaging and grammatically flawless content.
• A strong eye for aesthetics and detail, with the ability to align visuals with a luxury brand identity.
• Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) and basic video editing skills are a plus.
• Passion for health, wellness, and fitness, with an understanding of the luxury market.
• Creative thinker with a proactive and adaptable approach.
• Strong organizational and multitasking skills to handle multiple projects and deadlines.
• A team player with a collaborative mindset and a willingness to learn.
• Ability to work in a fast-paced, high-performance environment.

Pay Transparency: Min $65K - Max $75K

AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:

• We offer competitive salary, benefits, and industry leading commission opportunities for club employees
• Complimentary Club membership
• Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://careers.equinox.com/

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.