Influencer Coordinator

At Everlane, we want the right choice to be as easy as putting on a great T-shirt. That’s why we partner with ethical factories around the world. Work with high-quality and more sustainably sourced materials. And share the true cost of every product we make. But there's a lot more work to be done, and we're excited to be growing a team of motivated humans that are up for the challenge.

The influencer team at Everlane is responsible for driving the brand’s mission through strong narratives around our products and programs. The influencer team plays a critical role in shaping brand perception, driving relevance, and building partnerships with key influencers in our target audience. This team not only ensures that as a brand our position is innovative and fresh but that we’re constantly generating brand awareness.

As the Influencer Marketing Coordinator, you will be responsible for scouting new influencers, overseeing the influencer database, gifting and product shipments, and managing influencer reporting. 

Your day-to-day:

• Execute Strategy: responsible for executing and managing campaigns with influencers to drive brand awareness and engagement.
• Assist in the creation of campaign briefs, ensuring they are clear, concise, and aligned with the overall marketing strategy. 
• Source, and execute all commissioned influencer partnerships, to support social reach and engagement across owned and earned social channels and to drive brand interest and organic search. 
• Identify and evaluate potential partners based on several factors, including content quality, engagement and brand affinity. 
• Communication: Keep track of Influencer posts to ensure all deliverables are completed. Set-up processes and manage ongoing work with external product ordering teams, ensuring timely fulfillment of shipments for the Influencer program.  
• Contracts: efficiently and effectively support the team with influencer contracts in a manner that is scalable and in a manner that ensures the influencer / partner we're working with has a great experience from activation to exit.
• Invoices: support the team with processing influencer payments by working with finance to establish them as vendors, submitting invoices, and tracking monthly budgets.   
• Assist with shipping, tracking, scheduling messengers for packages.
• Utilizing both external and internal influencer tools in researching and scaling multi-tiered influencers as well as researching new influencers. In partnership with the team, maintain and update Tribe Dynamics (our Influencer management platform); keep campaigns and content on the platform organized and up to date.
• Manages content, optimization, reporting/analytics for the  Influencer Marketing programs.
• Remain at the forefront of influencer marketing trends and emerging platforms; share knowledge on industry best practices internally by preparing quarterly trend reports summarizing key changes in the spaces of content creators and content creation, highlighting any adjustments or recommendations to our approach.
• Stay very organized to ensure that all partnerships are executed correctly and as seamlessly as possible

We’d love to hear from you if you have:

• Minimum for 2 years of experience in influencer marketing, with a focus on campaign management and strategy development.
• Able to juggle multiple priorities and work in a fast-paced environment, while still operating calmly in high pressure and/or short-deadline situations.
• Strong understanding of social media platforms, influencer marketing trends, and best practices.
• Experience with social media advertising and paid campaigns.
• Self-starter with strong initiative, ownership, and accountability for the brand.
• Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with influencers and internal stakeholders.
• Analytical mindset with the ability to track KPIs, providing data-driven insights and recommendations.
• Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.
• Proactive and creative problem-solver.
• Loves fashion, sustainability, and passionate about Everlane’s brand mission. 

Fine Print:

If you are in California:  At Everlane, we carefully consider a wide range of compensation factors, including your background and experience. These considerations can cause your compensation to vary. The hourly compensation range for this role is $25.00-$35.00. This range is based on the Los Angeles geographic area and the actual pay may vary depending on your skills, qualifications, experience, and geographic location.

This is a full-time hybrid role based at our Los Angeles Studio in the Arts District on Tuesdays, Wednesdays and Thursdays.

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