Job details

Senior Digital Content Specialist (FTC, 12 Months)

At Everway (formerly n2y/Texthelp), our goal is to lead the world in Neurotechnology software, helping transform the way we understand and are understood.

We’re a global community of over 550 team members spanning seven countries, including the UK, USA, Norway, Denmark, Sweden, Australia, and New Zealand. By understanding and addressing the unique needs of each individual, we're creating a world where differences are recognized and valued. A world where everyone can thrive.

We can only achieve our goals and continue to grow by having high performing people in our team, people who share our goals and are passionate about our mission. We pride ourselves on our core values that are embedded within our culture. These are to be curious, have courage, and commit fully.

Join us at Everway - together, we can unlock the full potential of every mind.

About the role

This role is key to the successful launch and ongoing development of our new website. You will work closely with various teams to create engaging, persuasive, and SEO-optimised copy for our website that aligns with our new brand identity, tone of voice as well as content design best practices.

You will report to our Head of Digital Content and work closely alongside our Websites Manager, Head of Design, Digital Marketing Analyst and other designers and content specialists in our dedicated brand and essence team. This role will primarily focus on getting our new brand website ready for external launch. You will work alongside the wider team in an agile way to deliver the website in different phases over the course of the contract. Our goal is a best in class SaaS website with exceptional digital journeys and experiences for customer growth.

Main Responsibilities

Website copywriting: Manages and executes content creation for the key web pages needed for the launch and future phases of our new website. Ensures all content aligns with brand tone of voice and best practices in content design, meeting customer needs with clarity and precision.

Content redevelopment: Re-develops and re-writes existing web content, PDF and flyer content into engaging, web-friendly formats. Prioritises user experience by making information accessible, clear, engaging and easy to consume.

SEO optimisation: Optimises web content based on data-driven keyword research and user search intent, ensuring that SEO best practices support discoverability and alignment with search intent or user needs.

User insights: Analyses user research interviews to identify and address pain points, adapting these insights into the new content to better meet user needs

Content workflow management: Oversees the content workflow with other editors and Subject Matter Experts. Manages stakeholder input and continuously updates the content workflow plan to ensure smooth delivery.

Design collaboration: Works with the design team during the content audit/review process. Identifies design needs for each page and collaborate on the delivery of assets like graphics, photos, and illustrations.

Competitor research: Analyses competitor websites to identify content gaps and opportunities. Uses these insights to enhance our website content, continuously adding value beyond immediate user needs.Long form content development: Re-develops and re-writes copy for all of our pillar content to help ensure topical authority on the site. Collaborates with subject matter experts to combine insights from both Texthelp and n2y.

Long form content development: Re-develops and re-writes copy for all of our pillar content to help ensure topical authority on the site. Collaborates with subject matter experts to combine insights from both Texthelp and n2y.

Essential Criteria

Educated to degree level (ideally in marketing. communications or journalism discipline)

2+ years’ experience of:

Writing for the web, with proven ability to wireframe and create accessible, readable content
Relevant B2B marketing experience
Using data and metrics to both define and optimise content
Understanding of search engine optimisation (SEO)
Proficiency with tools such as SEMRush or AHrefs
Strong content management skills, with the ability to juggle multiple projects and meet tight deadlines.

Desirable Criteria

Understanding and interpretation of Google Analytics and Google Search Console
Understanding of UX principles
Using Prismic as a Content Management System (CMS)

What you bring:

Mindset and approach

Comfortable working with data to inform and optimise your copy and content.
Ability to work effectively with cross-functional teams, valuing diverse perspectives.
Ability to think creatively and generate innovative ideas that stand out.
Ability to manage multiple projects, meet deadlines, and thrive in a fast-paced environment
Passionate about digital content with a deep understanding of how great storytelling and content strategy contribute to brand success

Join our team and enjoy a competitive salary with bonus opportunities, flexible work schedules, and comprehensive health and wellness benefits. We offer flexible time off plans, career growth through development programs, and a collaborative, innovative culture where your ideas matter. Ready to make an impact? Apply today and be part of a company that invests in your success!

We are committed to providing a Drug-Free Workplace for all employees.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

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