Digital Marketing Specialist (Remote)

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com

We are thrilled to announce that Experian has acquired NeuroID. Since 2023, NeuroID has partnered with Experian to provide the latest behavioral analytics, combating identity theft and advanced fraud attacks. Now, as part of Experian's CrossCore® on the Experian Ascend Technology Platform™, we continue to lead the charge in proactive fraud detection and seamless user experiences.

We are looking for a Digital Marketing Specialist to help manage our digital channels — the NeuroID.com website, LinkedIn, and HubSpot. As we integrate with the Experian digital channels, you will play a crucial part in data sharing and brand alignment while helping generate leads for the Fraud, Innovation, and Commercialization (FIC) business unit, which NeuroID sits in.

You will report to the Senior Director of Growth Marketing.

You'll have the opportunity to:

• Support multi-channel demand generation strategies across the website, LinkedIn, email, events, and other areas to reach new audiences, grow leads, and increase pipeline revenue.
• Manage marketing tools (HubSpot, Looker Studio, WordPress, Supermetrics, LinkedIn Business Suite, Salesforce, Google Analytics, Tag Manager, and Search Console) to ensure data is connected and flowing.
• Manage the HubSpot database specifically, including designing and executing email nurture campaigns and integrating with SalesForce; leverage the existing database to create buyer personas for custom email nurtures.
• Initiate strategies for a/b testing in email marketing, ads, and the website.
• Support the NeuroID brand on social media channels, focusing on daily monitoring of user engagement (comments, likes, shares, reposts of our content) and content performance.
• Collaborate with sellers to maximize marketing campaigns and handoff of leads, including supporting ABM initiatives.
• Manage and leverage reporting through Looker Studio to measure KPIs and track pipeline revenue/conversions against marketing campaigns; use data to analyze the customer journey and define areas of improvement.
• Oversee the setup and execution of campaigns designed to create leads, nurture prospects, and guide conversions while exploring new strategies to grow these metrics.

Your background:

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in digital marketing, channel marketing, email marketing, or demand generation.
• Proficiency with HubSpot.
• Understand the varying specs for graphics needed across different channels.
• Experience generating sales leads through intentional demand-gen strategies.
• Familiarity with LinkedIn Business Suite, LinkedIn Ads, Looker Studio, Salesforce, Google Analytics, Tag Manager, and Search Console.

Benefits/Perks:

• Great compensation package and bonus plan.
• Core benefits including full medical, dental, vision, and matching 401K.
• Flexible work environment, ability to work remotely, hybrid, or in-office.
• Flexible time off, including volunteer time off, vacation, sick, and 12-paid holidays.

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; Great Place To Work™ in 24 countries, FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.