Product Marketing Manager – Forest Products (Hybrid)

Fastmarkets is an industry-leading price-reporting agency (PRA) and information provider for global commodities, providing price data, news, analytics and events for the agriculture, forest products, metals and mining and new-generation energy markets.

Fastmarkets' data is critical for customers seeking to understand and predict dynamic, sometimes opaque markets, enabling trading and risk management. Fastmarkets is a global business with a history dating back to 1865 and is built on trust and deep market knowledge. It has more than 600 employees spread across global locations in the UK, US, China, India, Singapore, Brazil, Belgium, Finland and beyond. 

The Product Marketing Manager at Fastmarkets will play a pivotal role in driving Forest products visibility, acquisition and account extension. This role involves developing go-to-marketing strategies for a Fastmarkets vertical, creating compelling product positioning and messaging. The Product Marketing manager will collaborate closely with the product, editorial and sales team to create product strategies and then with the marketing team to plan and execute campaigns.

PRINCIPLE ACCOUNTABILITIES

Go-to-market strategy

• Develop go-to-market strategies for existing products and new launches for your vertical.
• Work closely with cross-functional teams including sales, product, editorial and marketing to ensure full alignment.
• Work with sales and product to agree on targets for new customer acquisition and account expansion.

Product positioning & messaging

• Develop captivating value propositions, messages and product collateral to clearly communicate our products’ unique value to our target audiences.
• Create clear personas for all our ideal customer profiles (ICPs).
• Work with the Revenue Opps and Insights team to identify our Total Addressable Markets (TAMs).

Content development

• Work with the content team to develop a variety of targeted content, including articles, white papers, case studies, webinars, blog posts, videos to support marketing and sales efforts.
• Closely align with the sales enablement function, creating and maintaining sales tools, presentations, and collateral for the sales team.
• Ensure content aligns with the overall product marketing strategy and addresses different stages of the buyer journey.

Market research

• Work closely with editorial and product on market research projects to better understand industry trends and competitors.
• Build and maintain relationships with key customers, allowing you to stay on top of the market and update your messaging accordingly.

Campaign planning & execution

• Brief your go-to-market strategies into the demand generation teams, providing guidance and input to the campaign plan development.
• Agree on targets and KPIs for all campaign elements, reviewing results on a regular basis.

Product adoption, retention, up-sell

• Ensure product adoption and account extension is part of the go-to-market strategies for each vertical.
• Work with demand generation to develop programs delivering against KPIs.

Budget management & reporting

• Own and manage the marketing budget for your vertical, work closely with demand generation and content to assign spend.
• Regularly report results and activity back to the business, incorporating relevant metrics from the demand generation team

KEY INTERFACES

Commercial | Product and Strategy | Tech | Marketing | Market Development

KNOWLEDGE, EXPERIENCE AND SKILLS

We are looking for an individual who is highly motivated, performance-driven, and thrives on being part of a fast-paced, successful team. Being a strong team player is important as well as someone who is happy to work flexibly.

• 3 years’ experience in a product marketing role, preferably in forest commodities or related field
• Proven track record of planning and executing successful go-to-market campaigns
• Strong analytical and strategic skills with the ability to create clear and concise recommendations based on data-driven insights
• Excellent written and verbal communication skills and the ability to work with multiple stakeholders in a matrix structure
• Curiosity about the markets and customers you serve, spending time with the target audience

Our Values

Fastmarkets people come from all different walks of life. It’s this mix of brilliant personalities, experiences and insights that gives us that warm, open, and friendly culture you can feel as soon as you meet us. But however wonderfully different we all are, there are six things we all have in common – and they form our Fastmarkets values.

Created by our own employees to reflect some of the personal traits that Fastmarkets people have, our values are key to what makes our culture unique. They reflect who each of us are and they're embedded in everything we do. Our values are:

• METRICS DRIVEN. We use insights to improve our customers’ experience and our business performance
   
• ACCOUNTABLE. We are accountable to ourselves and those we work with: we keep our promises and get things done
   
• GROWTH MINDSET. This value enables us to be nimble to the changing realities and operate with a sense of urgency
   
• INCLUSIVE. We are inclusive and respectful, celebrating each of us and giving everyone a deep sense of belonging with the desire to bring their best self to work every day.
   
• CUSTOMER CENTRIC. We are customer-centric in all that we do
   
• COLLABORATIVE. We are collaborative, able to work across teams and capitalise on the diversity of intellect, perspectives, and experiences.

You’ve read a little about us – now it’s over to you!

If you like what you’ve read so far and think you can see yourself as a Fastmarkets person, it’s time to fill in your application form. This form is an important part of the selection process: it’s used to determine whether or not you’ll be chosen to have an interview and acts as a basis for the questions we’ll ask you on the day.

It’s vital that you try to capture all the relevant information we have asked for on the form so we can get a good feel for who you are and why you’re great.