Regional Marketing Manager, APAC (Hybrid)

Fastmarkets is an industry-leading price-reporting agency (PRA) and information provider for global commodities, providing price data, news, analytics and events for the agriculture, forest products, metals and mining and new-generation energy markets.

Fastmarkets' data is critical for customers seeking to understand and predict dynamic, sometimes opaque markets, enabling trading and risk management. Fastmarkets is a global business with a history dating back to 1865 and is built on trust and deep market knowledge. It has more than 600 employees spread across global locations in the UK, US, China, India, Singapore, Brazil, Belgium, Finland and beyond. 

The Marketing manager, APAC is a key role in the expansion of the marketing team.  You will play a crucial part in aligning our sales and marketing efforts, improving our lead generation strategies, and contributing to the overall growth and success of our brand in the APAC region.

PRINCIPLE ACCOUNTABILITIES

Lead regional go-to-market activities

• Lead campaign go-to-market activities in APAC for all Fastmarkets key verticals (Forest Products, Metals and Mining, Agriculture, Carbon) by collaborating with cross-functional teams in sales, marketing, and product to create and execute demand-generation strategies that drive high-quality leads and pipeline growth.
• Drive multi-channel marketing campaigns that increase lead flow to deliver on New Business revenue targets, deepen relationships with existing customers to retain and grow accounts, and build new relationships within existing accounts leveraging account engagement strategies
• Monitor, analyze, and report on performance metrics, hold teams accountable to achieving goals, and provide recommendations for improvement based on data-driven insights.
• Work closely with the APAC sales team to ensure the sales team understands marketing plan and campaign activities impacting lead flow and ensure there is a seamless lead handoff between Sales and Marketing and an ongoing feedback loop
• Oversee the on-site event commercial consideration experience at Fastmarkets branded events, including creating on-site booth strategies, lead generation materials and collaborating with Customer Success and Sales members who will be on site
• Help build best-in-class nurture programs, that include regular a/b test, learn, and optimize approaches for educating higher funnel leads and bringing through to consideration and conversion
• Work to establish the company's brand and enhance our presence in the region.

KEY INTERFACES

• Marketing Team
• Sales & Customer Success
• Product Strategy
• Sales Enablement

We are looking for an individual who is highly motivated, driven, and have a passion to be part of a fast-paced, successful team. Being a strong team player is also important as well as someone who is happy to work flexibly but also able to occasionally work from the London or Burlington office to collaborate with teammates.

• Relevant experience in marketing, lead generation, or demand generation, preferably within the market data and analytics industry.
• A proven track record of developing and executing successful demand-generation campaigns that drive tangible results and year-over-year growth.
• Strong analytical skills with the ability to analyze and interpret data, and use insights to drive action and results.
• Experience with marketing automation platforms, CRM systems, and analytics tools.
• Strong time management and project management skills, with the ability to manage multiple projects simultaneously.
• Excellent verbal and written communication skills.
• Bachelor's degree in marketing, business, or related field.

Our Values

Fastmarkets people come from all different walks of life. It’s this mix of brilliant personalities, experiences and insights that gives us that warm, open, and friendly culture you can feel as soon as you meet us. But however wonderfully different we all are, there are six things we all have in common – and they form our Fastmarkets values.

Created by our own employees to reflect some of the personal traits that Fastmarkets people have, our values are key to what makes our culture unique. They reflect who each of us are and they're embedded in everything we do. Our values are:

• METRICS DRIVEN. We use insights to improve our customers’ experience and our business performance
   
• ACCOUNTABLE. We are accountable to ourselves and those we work with: we keep our promises and get things done
   
• GROWTH MINDSET. This value enables us to be nimble to the changing realities and operate with a sense of urgency
   
• INCLUSIVE. We are inclusive and respectful, celebrating each of us and giving everyone a deep sense of belonging with the desire to bring their best self to work every day.
   
• CUSTOMER CENTRIC. We are customer-centric in all that we do
   
• COLLABORATIVE. We are collaborative, able to work across teams and capitalise on the diversity of intellect, perspectives, and experiences.

You’ve read a little about us – now it’s over to you!

If you like what you’ve read so far and think you can see yourself as a Fastmarkets person, it’s time to fill in your application form. This form is an important part of the selection process: it’s used to determine whether or not you’ll be chosen to have an interview and acts as a basis for the questions we’ll ask you on the day.

It’s vital that you try to capture all the relevant information we have asked for on the form so we can get a good feel for who you are and why you’re great.