Director of Product-Led Growth (copy)

Filevine is forging the future of legal work with cloud-based workflow tools. We have a reputation for intuitive, streamlined technology that helps professionals manage their organization and serve their clients better. We’re also known for our team of extraordinary and passionate professionals who love working together to help organizations thrive. Our success has catapulted Filevine to the forefront of our field—we are ranked as one of the most innovative and fastest-growing technology companies in the country by both Deloitte and Inc.

Our Mission

Filevine is building the seamless intersection between legal and business by creating a world- class platform to help professionals scale.

• Strategy & Execution
• Develop and implement end-to-end product-led growth strategies to drive user acquisition, activation, conversion, retention and expansion.
• Evolve Vinesign and Filevine Free Trials from beta programs to core growth engines that contribute meaningfully to revenue.
• Own the P&L, CAC, LTV, and ROI of PLG initiatives, ensuring they drive sustainable business value.
• Design and optimize in-product experiences that enhance engagement and boost conversion rates throughout the funnel.
• Formulate, test, and refine pricing and packaging strategies to improve in-product conversion.
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• Growth & Optimization 
• Implement growth marketing tactics to attract and acquire new users, optimize conversion rates, and increase customer lifetime value.
• Monitor key PLG metrics (activation, retention, expansion, revenue) and leverage data insights to refine strategies.
• Conduct A/B testing, user research, and funnel analysis to identify friction points and optimize onboarding.
• Lead and mentor a team focused on SEO, conversion rate optimization (CRO), and growth experimentation. Cross-Functional Collaboration
• Work closely with marketing, sales, product, and engineering teams to align PLG strategies across the business.
• Ensure seamless handoffs between self-serve and sales-assisted motions, maximizing conversion opportunities.
• Advocate for PLG best practices, educating internal teams and driving alignment across stakeholders.
• Who You Are
• A builder who thrives in ambiguity and loves turning vision into reality.
• A curious generalist with expertise spanning growth, product, and business strategy.
• A data-driven decision-maker who balances analytical rigor with creative experimentation.
• A collaborative leader who can zoom in to refine tactics and zoom out to drive strategic alignment.
• A self-starter who operates with a "no-task-too-small" mentality to drive continuous improvement.

• 6-8 years of experience in growth marketing, digital marketing, or product management, ideally within B2B SaaS.
• Proven success in building and scaling product-led growth programs from start to evolution.
• Deep understanding of growth funnels, onboarding, retention, and expansion strategies.
• Expertise in SEO, CRO, web analytics, and data-driven marketing.
• Experience conducting market research, competitor analysis, and user behavior modeling.
• Hands-on experience with PLG tech stacks (e.g., Heap, Pendo, Intercom, Marketo, Amplitude, Mixpanel).
• Strong business acumen with experience managing P&L, pricing strategies, and financial modeling.
• Exceptional analytical, collaboration, and communication skills.
• Bachelor's degree in Marketing, Business, or a related field

Filevine is an Equal Opportunity Employer. Qualifications for employment, promotion and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, veteran status, or other legally protected class. Filevine is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation due to disability, or if you have concerns related to Filevine’s equal employment opportunities, you may contact us at legal@filevine.com

Cool Company Benefits:

- A dynamic, rapidly growing company, focused on helping organizations thrive 

- Medical, Dental, & Vision Insurance (for full-time employees)

- Competitive & Fair Pay

- Maternity & paternity leave (for full-time employees)

- Short & long-term disability

- Opportunity to learn from a dedicated leadership team

- Centrally located open office building in Sugar House

- Top-of-the-line company swag

Privacy Policy Notice

Filevine will handle your personal information according to what’s outlined in our Privacy Policy.