Associate Director or Director, Paid Social Strategy/Audience Development

What you'll be doing

We are looking for an Associate Director/Director, Paid Media Strategy to join the growing Branded Social team at Future! 

As Associate Director/Director, Paid Media Strategy, you will work closely with teams to ensure all of our campaigns meet our clients’ KPIs through paid social and media strategies.

You will have experience with and knowledge of the social media landscape and other performance marketing and distribution platforms.

The Associate Director/Director, Paid Media Strategy will work with teams across content, integrated marketing, and client success to develop strategic paid social and audience development recommendations that ensure performance and delivery across all of our branded content campaigns.  

You will need an in-depth understanding of the paid social media landscape and best practices, including budget management, targeting, A/B testing creative, and KPI optimization, and expertise in other performance marketing and distribution channels, including Flipboard, Reddit, OTT and CTV. 

This is an opportunity to work on paid social strategy with clients across fashion, beauty, home, tech, and gaming for some of the best brands in the business.

Experience that will put you ahead of the curve

• 7+ years of experience in online publishing or marketing, with a background in social media.
• Experience in a branded content/social team at a major publisher. 
• Deep expertise and understanding of best practices for Facebook, Instagram, SnapChat, YouTube, Google and other Performance Marketing channels such as Flipboard and Reddit with knowledge of optimizing for KPIs. 
• Experience with managing hundreds of complex campaigns at one time with budgets up to $500k a month across performance channels with experience delivering traffic, reach, and conversion optimizations 
• Experience with managing complex Performance Marketing campaigns in collaboration with finance/planning teams.
• Excellent analytical skills with an ability to synthesise data and information into concise recommendations and action for clients and Future.
• Comfortable working and communicating directly with clients.

What's in it for you

The expected range for this role is $85,000 - $100,000 pro rated

This is a 5 month fixed term contract from March to September 2025

This is a Hybrid role from our LA Office

… Plus more great perks, which include;

• Uncapped leave, because we trust you to manage your workload and time
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Wellbeing support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan

Internal job family level C4/C5

Who are we…

We’re Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We’ve got ambitious plans that further build on our growth momentum and unlock new opportunities – and we’re looking for driven people who want to be a part of it!

Our Future, Our Responsibility - Inclusion and Diversity at Future

We embrace and celebrate diversity, making it part of who we are. 

Different perspectives spark ideas, fuel creativity, and push us to innovate. That’s why we’re building a workplace where everyone feels valued, respected, and empowered to thrive.

When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It’s not just about what you bring to the table — it’s about making sure the table has room for everyone.

Because a diverse team isn’t just good for business. It’s the Future.

Find out more about Our Future, Our Responsibility on our website.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

#LI-Hybrid #LI-NG1