Performance Marketing Senior Specialist

Develop and execute high-impact performance marketing strategies across multiple digital channels.
Own end-to-end campaign management, including digital prospecting, remarketing, and acquisition efforts.
Optimize performance across all paid, organic, and owned media channels to maximize return on Ad spending investment (ROAS) and lower CAC.
Manage and allocate budgets efficiently across Google Ads, Meta, TikTok, Snap, and any other paid channels.
Implement full-funnel attribution modeling to track and optimize cross-channel performance, including web-to-app conversions.
Test, evaluate, and scale new acquisition channels (programmatic, influencer-led performance, affiliate, partnerships).
Partnered with creative teams to A/B test and iterate on ad creatives for maximum conversion impact.
Collaborate with data & tech teams to automate workflows, integrate new tools, and enhance customer segmentation.
Improve funnel conversion rates through data-driven optimizations and behavioral insights.
Analyze customer journeys, identify pain points, and deploy personalized retargeting strategies.
Implement incrementality testing to distinguish real performance uplift vs. cannibalization.
Drive CLTV (Customer Lifetime Value) improvements through strategic retention-focused marketing.
Build and mentor a high-performing performance marketing team focused on rapid experimentation and revenue growth.
Stay ahead of industry trends and leverage AI, automation, and predictive analytics for smarter campaign management.

2+ years of experience in digital marketing, preferably in a high-growth B2C startup or marketplace environment.
Proven experience managing multi-channel campaigns (PPC, SEO, social, affiliate, programmatic, email, and retargeting).
Strong budget management skills, optimizing for ROAS, CAC, LTV, and incrementality.
Experience in leading a team of at least 4 performance marketers.
Deep understanding of Google Ads, Meta, TikTok, Snap, Apple Search Ads, and affiliate marketing.
Expertise in Google Analytics (GA4), Amplitude, Hotjar, and conversion rate optimization (CRO).
Hands-on experience in A/B testing, marketing automation, and behavioral analytics.
Proficiency in attribution tools (Kochava, AppsFlyer, Adjust, or similar) is a must.
CRM and marketing automation experience with Braze, MoEngage, or WebEngage is an advantage
Ability to connect performance marketing insights to business goals (ROI, revenue growth, profitability).
Exceptional data analysis skills with a strong foundation in SQL (Nice to have), Excel, and visualization tools.
Strong presentation, communication, and stakeholder management skills.

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$100000 / YEARLY (est.)

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$80000K

$120000K

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