Business Development Representative

About the Role

As a Business Development Representative, you serve as the tip of the spear for our sales organization, driving growth through proactive outreach to potential customers. You take target accounts and contacts provided by the Demand Generation Manager and conduct multi-channel outreach through calls, emails, texts, LinkedIn, and site visits. Working collaboratively with Account Executives and Sales Engineers, you establish initial relationships and secure RFQs from new accounts that develop into long-term partnerships. You combine a hunter mentality with technical curiosity to understand customer needs and match them with our transformer and switchboard solutions, ensuring smooth transition of new accounts to Account Executives.

Role Responsibilities

• Target Account Outreach: Collaborate with our Demand Generation Manager to research accounts, understand their business, identify key decision-makers, and develop personalized outreach strategies. Build comprehensive profiles of target companies and their electrical infrastructure needs.
• Multi-Channel Prospecting: Execute strategic outreach through calls, emails, LinkedIn, text messages, and site visits to establish initial contact and build relationships. Maintain a high volume of quality touchpoints while personalizing communication to each prospect's industry and needs.
• In-Person Site Visits: Plan and conduct strategic site visits to target accounts, establishing face-to-face relationships with key decision-makers. Maximize travel efficiency by scheduling multiple visits in each area.
• Opportunity Development & Follow-Up: Qualify prospect needs through discovery calls, maintain consistent follow-up communication, and coordinate necessary presentations and technical discussions. Demonstrate understanding of customer challenges and articulate how our solutions address their specific requirements.
• Initial RFQ Management: Field initial RFQs from new accounts and ensure quick, accurate responses by gathering necessary information and coordinating with Quotation Specialists or Sales Engineers. Learn to identify standard versus custom requirements to route opportunities appropriately.
• Pipeline Management: Maintain detailed activity tracking in Hubspot including calls made, emails sent, meetings scheduled, and opportunities created. Document all prospect interactions and maintain accurate pipeline data to support forecasting and performance analysis.
• Account Executive Collaboration: Partner with Account Executives to ensure smooth handoff of qualified opportunities through proper documentation, warm introductions, and coordinated follow-up plans. Support ongoing relationship development during the transition period.
• Product Knowledge and Solution Design: Develop and maintain a strong technical understanding of our transformer and switchboard product lines, including key specifications, common configurations, and competitive differentiators. Use this knowledge to effectively match customer requirements with appropriate solutions and build accurate preliminary quotes independently for standard products.
• Strategic Performance Reporting: Lead bi-weekly presentations to go-to-market leadership covering key account metrics, strategic initiatives, pipeline developments, and risk factors. Provide data-driven insights on market trends, competitive dynamics, and opportunities for growth while highlighting wins and addressing challenges proactively.

About You

You bring a hunter's mentality and natural curiosity about technical products, paired with exceptional communication skills that come from understanding how to engage diverse decision-makers effectively. Your persistent approach is balanced by your ability to listen and identify genuine opportunities. You dive into account research and outreach strategies while keeping sight of the bigger picture, managing multiple prospects with both organization and adaptability. Above all, you're driven by building new relationships and thrive in dynamic environments where you can connect potential customers with innovative solutions.

Requirements

• 1+ years of B2B sales development experience, preferably in industrial or technical products
• Strong communication skills with ability to engage technical decision-makers effectively
• Basic understanding of electrical systems and interest in learning technical products
• Demonstrated success in high-volume outbound prospecting activities
• Experience with CRM systems (Hubspot preferred) and sales engagement tools
• Bachelor's degree in Business, Engineering, or related field and/or evidence of exceptional experience
• Excellent organizational skills and attention to detail
• Ability to work independently while collaborating effectively with a larger team
• Willingness to travel up to 25% for meetings and site visits