Marketing Coordinator

Responsibilities:

• Design and execute marketing materials, including presentations, brochures, flyers, catalogs, RFP response collateral, and customer success stories that showcase our strengths.
• Manage social media channels, creating content that aligns with our business objectives, boosting engagement and visibility.
• Develop content that speaks to our target audiences’ needs and pain points, featuring compelling calls-to-action that drive engagement.
• Work closely with the Sales Team to support, develop and launch targeted marketing campaigns focused on customer acquisition and retention.
• Manage our website by overseeing content creation and editing, while implementing effective SEO strategies to boost online visibility.
• Organize and manage both internal and external events, including client events, to showcase our solutions and engage with customers and industry experts.
• Stay updated on the latest trends, algorithms, and best practices in social media marketing to keep our strategies cutting-edge.
• Assist in creating, developing, and implementing our brand strategy, ensuring consistent messaging and positioning.
• Partner with suppliers to develop and execute joint marketing campaigns that amplify our reach and impact.
• Oversee marketing budgets, ensuring cost-effective use of resources, and collaborate with vendors to successfully plan and execute events.
• Provide marketing support to the Sales and Management Teams as needed to drive sales success.

• Diploma or Degree in Marketing, Communications, or a related field.
• 2-4 years of experience in B2B Marketing, Communications, or similar roles.
• Proficiency in MS Office, WordPress, Google Analytics, and Canva.
• Excellent planning and organizing abilities.
• Strong verbal and written communication skills, with an ability to convey ideas clearly and effectively.